NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
November 15, 2018 Update: We’ve asked SEOs in the field and the in-house Raven SEOs about link building strategies for 2018. We’re pleased to provide the updated Link Building Guide. Yes, link building improves a site’s search engine rankings – but many seasoned SEOs forget the other important advantages of links, like building a strong […]
In the agency world, all of our clients are smart businesspeople, right? So when it comes to SEO, why do some of them act so dumb? OK, that was harsh. But can you blame me? Bridging the gap of SEO strategy and explaining that strategy to clients is one of the most frustrating undertakings in […]
Paid search is time consuming, occasionally frustrating, and often exhausting. One thing it’s not, however, is rocket science. Even flat-lined campaigns can be resuscitated with the implementation of a few easy steps. Before you decide to give up on PPC, try out these 5 easy tips to turn around your campaign. 1. Refine, refine, refine […]
A great project manager can help streamline your company in many positive ways – including your PPC campaigns. Yes, PPC. All the things that good project managers do – set short term goals, keep a project on budget, juggle the data and numbers, communicate internally and externally, manage a team and build trust – are […]
Dear SEO clients: It’s not you, I swear. It’s me. I have an agency hangover. I just spent the last four years in agencies, working with everyone from small, local clients to large e-commerce sites. Just like in any other profession, experiences ranged from spectacular to ugly. But after solving some of the same problems […]
It’s official: the Internet community has officially gone off the deep end over Pinterest. We tweet our pins. We Facebook our pins. We write articles about how Pinterest is the Next Big Thing and how it Sends So Much Traffic and how it’s basically the Greatest Thing Since Twitter. And yes, America, Pinterest may be […]
Designing a website is both a creative and technical process that involves a lot of steps and phases, from brainstorming ideas on Day One to the day the site goes live. But even then, the job isn’t done. There will always be improvements to make based on the feedback of your customers and/or site visitors. […]
For small businesses, local search is sometimes the only hope for making it to the first page of search results. Even then, things can still get very competitive. You may have heard the recent fuss over “Local Paid Inclusion.” If only getting top local rankings were that easy. Unfortunately (or perhaps fortunately, since it keeps […]
Google has given Internet marketers a new way to prove page quality and authority. It’s Author Rank, and you can still get in on the ground floor. The first I really heard about this approach was at Pubcon 2011 where none other than Google Senior Engineer Matt Cutts said during his keynote: “Social is a […]
Got a website? You need a content strategy. Too many websites are meticulously built and then filled with thrown-together content that doesn’t engage with the customer. Think about how you browse the Internet as a consumer. How often do you read a whole page of content to find out one piece of information? Do you […]
Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward rankings to the highest quality content, and the best content gets the tweets, Facebook shares and Google +1’s that the search engines engine take into consideration. So it pays to pay […]
This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re an agency in this space, you’ll need effective social media […]
AdGrenade The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. […]
Anybody can hire a copywriter, but few can hire the right copywriter. Having been on both sides of the equation—selling my services as a freelancer and hiring staff and freelance writers for our agency—I know, up close and personal, how frustrating the process can be. There are at least three reasons why firms and entrepreneurs […]
Jingle Bells… Jingle Bells… oh, stop groaning, it really is that time again. ‘Tis the season for Holiday PPC! Holiday PPC is actually my favorite, because it’s the perfect match up: heavy (sometimes desperate!) search activity met with smart PPC ads resulting in lots and lots of lovely conversions. Everybody wins. But there are some […]
Lendio is a free & simple way to see loan options and find the best rate. We asked Lendio to explain their blog strategy because we know that there is no magic trick to building a well-read blog. There’s just hard work, good content and identifying how to reach your audience. With that simple philosophy, Lendio […]
Now that social signals are taken into account by search engines and Google is cracking down on content farms, it’s more important than ever to pay attention to quality content and social media as part of your SEO efforts and your entire marketing plan. Research shows that this works. Marketers working in social reported a […]
We all want high quality backlinks to our sites. But here is the question: If you came across your site and were not aware that it was yours, would YOU link to it? Is it so remarkable and extraordinary that even a seasoned website owner like you would want your blog readers to know about […]
Running successful social marketing campaigns online takes POP: Planning, Organization and, perhaps the most important component, Practice. I have worked with many organizations that spend so much time in strategy meetings and brainstorming sessions trying to complete the first two components that they never even get the chance to actually practice what they plan. While […]
Link building can be difficult. And sometimes you can put a whole lot of effort into creating content and reaching out to people only to be disappointed with the return. So how can you increase your chances of success from the outset? SEO competitor analysis can reveal what kind of sites you might like to […]
