NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
FoxTranslate provides certified translation services for immigration, legal and business documents in more than 30 different languages. In January 2011, the in-house marketing team started using Raven’s SEO and social media tools. The result? In less than a year, FoxTranslate has seen a 30% increase in revenue—and that’s not all. Here’s how they did it, […]
Gem Webb Gem Webb is the content creator for Bruce County Tourism’s highly successful Ontario vacation website,”ExploretheBruce.” Gem also is a big, big, big Raven fan. We love our big fans as much as they love us, so I asked Gem to talk about how he uses Raven as a content creator for a tourism […]
If you’re an in-house SEO Manager, your big words around the office are hopefully customer-centric ones like conversion and retention. But if you’re an SEO Manager at an agency, your customers are other businesses, and the more common big words are justification and acquisition. We must make certain our current clients see the value of […]
SEO is Dead. Long live SEO! Session description: SEO is dead… No it’s not… Yes it is! It’s been an ongoing debate for quite some time now. So what’s the truth? Does SEO still give you the necessary oomph to rocket you up the search engine charts like it used to? Or is SEO a […]
Panda: The Aftermath A Search Engine Watch Round Table Special Session description: Not since Google update Florida has there been such a huge furor around a Google algorithm change. Nobody is crying over the loss of some crappy content in Google’s index. But many are annoyed that they were playing by the rules and still […]
Yesterday on this blog, I discussed eight questions to ask for better link building. These are questions you should try to answer about the sites you have targeted for links to your content. The ninth question — WHY did they link — is not as easy to answer as the others. One thing, among many, […]
Increasing competition in the search ad space requires that SEMs get more creative in 2011. It goes without saying that your PPC ads should be of the highest possible quality for all basic elements—the headline, call to action and unique selling proposition. It’s when you move beyond the basics that you find a competitive advantage. […]
When Google’s Small Business Marketing Team asked the small business community what was on their wish list for the new year, the responses gave us all something to think about. Through the responses, managers and business owners can learn about the top-of-mind strategies of their colleagues and competitors. And Internet marketers can use Raven Internet Marketing Tools to address the explicitly requested needs of small business.
Google made a change. People are outraged. They have too much data already, your information will never be private again, they’re a monopoly, they’re closer to being self-aware! You know, just like every other time Google makes a change. Or every time Facebook makes a change. Or any time Windows gets updated. The potential for […]
