Schema Structured Data
How to optimize your site with Schema.org structured data
What is Schema.org structured data?
Schema creator tools
When Schema.org was originally released, the core way of including it in your pages was to use microdata inside your HTML elements. The Schema.org vocabulary and method of using microdata attributes was foreign to most web designers. That's why we created the Schema Creator tool, to help web designers better understand and utilize Schema.org.
Here's a code example of Schema JSON-LD:
"brand": "Raven Tools",
"name": "Site Auditor",
"description": "Site Auditor analyzes your site to find all of the SEO issues that may be keeping your site from ranking on search engines."
For the uninitiated, writing Schema structured data in JSON-LD can be intimidating. Fortunately, there are a couple of great tools that can make it significantly easier for you to implement JSON-LD.
JSON-LD Schema Generator
Following in the footsteps of the original Schema Creator tool – the free tool Raven made that generated microdata for a select group of commonly used types – Hall Analysis has created the JSON-LD Schema Generator. It too allows you to pick from a group of popular types, but instead of outputting microdata, it generates JSON-LD.
Schema App is a more full-featured paid app that helps you create and manage all of your structured data in one place. The tool allows you to pick from any itemtype and enter the data for it. You can then export it to multiple formats, including JSON-LD. They also have a WordPress plugin.