Long tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword. There isn’t an official cutoff, but marketers generally start counting phrases with 3 […]
Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “Egg” (1 word) is an example of a short tail keyword, whereas “Make scrambled eggs fluffy” (4 words) is a long tail keyword. Individual short tail keywords are searched more often than individual long tail keywords, […]
By default, all links are dofollow links unless they are modified to be nofollow links manually or are automatically changed by a website setting. Search engines crawlers follow dofollow links. In other words, they continue to crawl other pages they discover through standard links. Dofollow links pass along what the SEO community commonly calls “link juice.” Links are a […]
Broken links are links that don’t work. Some of the reasons why links don’t work include: A website is no longer available A webpage was moved without a redirect being added The URL structure of a website was changed If you click a broken link, you’ll see a 404 page error or similar message explaining the […]