I recently wrote about the importance of schema.org microdata for SEO. I stated that if you aren’t using structured data, you
may be missing out on better rankings, and subsequently forfeiting targeted traffic to your competitors.
I’ve been looking for a way to make it easy to add schema.org microdata to pages and posts in WordPress. There are a few plugins that try to address this problem, but they never worked the way I wanted them to. So we decided to make our own with the help of an amazing WordPress developer, Andrew Norcross.
Schema Creator WordPress plugin
I’m excited to announce the Schema Creator WordPress Plugin by Raven.
The plugin helps you create properly formatted schema.org microdata. Like our Schema-Creator.org website, the plugin focuses on the most popular schemas, including Person, Product, Event, Organization, Movie, Book and Review.
One of the best features of the plugin is the use of WordPress shortcode. Shortcode keeps the schema data from breaking if you edit a page or post in Visual mode. It also enables you to easily edit any part of the schema you create, instead of making you start completely over.
How to use the Schema Creator Plugin
1) The plugin is open source and can be downloaded directly from WordPress at http://wordpress.org/extend/plugins/schema-creator/
2) After you install and activate the plugin, there will be a Schema Creator icon next to the Add Media icon above the editor.
3) Click on the Schema Creator icon to bring up a modal window with a list of supported schema types. Choose the schema type you want to use, fill in the input fields and then click on the Insert button to add it to your page or post.
4) The plugin creates shortcode, which keeps the schema data from breaking in the Visual editor. It also allows you to edit the schema data without having to start over again.
5) When you publish the page or post, it will output the correct schema.org microdata. Below is an actual example of the http://schema.org/Book schema that was created using the plugin.
[schema type=”book” url=”http://www.amazon.com/How-Tell-Your-Plotting-Kill/dp/1449410243/ref=sr_1_fkmr1_1?ie=UTF8&qid=1345233547&sr=8-1-fkmr1&keywords=oatmeal+book+comedy” name=”How to Tell If Your Cat Is Plotting to Kill You” description=”If your cat is kneading you, that’s not a sign of affection. Your cat is actually checking your internal organs for weakness. If your cat brings you a dead animal, this isn’t a gift. It’s a warning. How to Tell If Your Cat Is Plotting to Kill You is a hilarious, brilliant offering of cat comics, facts, and instructional guides from the creative wonderland at TheOatmeal.com.” author=”The Oatmeal” publisher=”Andrews McMeel Publishing” pubdate=”2012-10-09″ edition=”Original” isbn=”1449410243″ paperback=”yes” ]
6) The plugin comes with basic CSS styling, but you can turn it off and add your own by checking the Exclude default CSS… checkbox on the Settings page. In addition, the plugin is capable of automatically adding http://schema.org/BlogPosting and http://schema.org/Blog schemas to your pages and posts.
We are already planning enhancements for the plugin, and we encourage you to report bugs and make feature suggestions at our GitHub issues page.