Posts written by Alison Groves

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By Alison Groves

January, 2014

The New Marketing Cycle: It’s All Connected

Remember marketing before social media, Google algorithm updates, personalization and localization? It’s hard to believe that there used to be a time when life was so simple. All marketing channels were silos, and each – SEO, PR and “traditional” marketing – had its own specific function. All you needed to do was submit your site to […]


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By Alison Groves

November, 2013

The 5-Step Link Building Strategy

What does building solid relationships have to do with marketing? Everything, really. How do we bring attention to our websites and businesses? By acquiring links from other websites to boost our online visibility. Raven’s link management tools can help keep your organized doing that. Through building links in an organized way, we’re doing something far […]


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By Alison Groves

November, 2013

Take a Whirlwind Tour of 7 New Raven Updates

We’ve been hard at work over the past few weeks making small enhancements to the Raven software toolset. All of these updates were born from users who would tell us, “I wish Raven would do ________.” We heard you, and we hope something here will make your life just a little bit easier. Website Directory […]


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By Alison Groves

August, 2013

Yay! Now You Can Post Photos and Videos From Raven

It’s one of our top feature requests at Raven, and today we’re crossing it off the list and putting it in your hands. Raven has officially launched the ability to upload media – both photos and videos – within our social media tools. So whether you’re working with a Twitter account or a Facebook page […]


Report Average Rank by Keyword in Keyword Manager
By Alison Groves

July, 2013

Report Average Rank by Keyword in Keyword Manager

You spoke, and we listened. Ever since we introduced Google Webmaster Tools Average Rank to Raven, many of you have told us that you’d like to see this data within the Keyword Manager. This made perfect sense, and now you can see that important data directly from Google alongside many other Raven metrics. The data […]


How to Identify Quality Websites With Raven
By Alison Groves

June, 2013

How to Identify Quality Websites With Raven

When you’re building links (or as I like to call it, marketing our website), quality is everything. Even if we leave search signals out of the equation, it boils down to this: If you get a mention on a website, you want to make sure that website is the highest quality it can possibly be. […]


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By Alison Groves

June, 2013

Smarter Client Communication with Site Performance

Client communication is one of the biggest challenges of SEO. It can be a delicate balancing act keeping clients informed (but not overwhelmed) while making sure they set realistic expectations, learn enough about SEO to understand why you’re doing what you’re doing – and leave you enough time to get the results they’re looking for. […]


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By Alison Groves

May, 2013

Feature update: Actionable alerts on links, site changes and more

Part of helping you do more and spend less – Raven’s mission statement – is making sure you know what’s important, right when you need it. That’s why we’ve enhanced your options to get alerts to your Raven inbox. Not only have we updated our existing alerts for link monitoring and social media monitoring, we’ve also added […]


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By Alison Groves

May, 2013

Raven integration spotlight: Order quality content from Textbroker

Producing quality content, especially as an agency for clients, can be a constant uphill battle. If you are responsible for even more than one client, it’s probably not unusual for you to find yourself in a time crunch to produce the amount of content you need to keep everyone happy. That’s where Raven comes in. […]


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By Alison Groves

May, 2013

Raven integration spotlight: Manage blogs easily with WordPress

Back in the “old” days, Raven was an internet marketing agency, and our WordPress integration was built into our (then in-house) tools for me, the SEO copywriter. This feature allowed me to simply manage the 40+ blogs I was responsible for. I didn’t have to remember all the usernames and passwords for each account. All […]


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