Referral spam is designed to look like legitimate traffic to your site. However, it’s actually fake traffic that takes advantage of vulnerabilities within Google Analytics’ tracking code. The point of referral spam is to bring attention to the spammer’s site and to get the site owner to visit it out of curiosity. This spam technique […]
Campaign Variables were originally created for Google AdWords to help identify campaigns related to incoming traffic. However, they do not require Google AdWords and can be added to any URL. Using a URL Builder, savvy email and social media marketers can apply campaign data to the links they share on social networks. Each parameter that’s […]
