Integration and Partners
Calais
Using natural language processing and machine learning techniques, the Calais Web Service examines your text and locates the entities (people, places, products, etc.). Calais then processes the entities, facts and events extracted from the text and returns them to the caller in RDF format. Calais is fully integrated into Raven’s Keyword Analyzer tool.
Track Fan Page growth, engagement, analytics metrics, and create custom, branded reports on the data. Users can schedule wall posts, post directly to your wall and respond to comments – all from within Raven with the Facebook Monitor.
Firefox
Run Research reports on any website you are viewing in Firefox, quickly add links to the Link Manager, log in and out of your social media personas and easily access your Raven Tools account using the Raven Firefox toolbar.
Google AdWords Keyword Tool
The Google AdWords Keyword Tool provides users with keyword recommendations and search volume estimates for hundreds of millions of searches performed in Google’s search engine. The AdWords Keyword Tool provides estimated search volume for local and global searches, estimated competition levels, and even search volume trending. Raven has incorporated the AdWords Keyword Tool into the Raven Toolset so you can access the AdWords tool completely and add your targeted keywords to your projects. The AdWords data is also integrated into Raven’s Research Assistant tool, along with SEMRush data.
Google Analytics
Google Analytics is a free, enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. Raven has fully integrated Google Analytics data into the toolset to provide you with critical insight into your online marketing campaign performance. You can also create custom, branded PDF reports based on your analytics data in an easy-to-read format for your clients and management team.
Majestic-SEO
Majestic-SEO is the world’s most comprehensive backlinks research provider, and provides valuable competitive link intelligence to Internet marketing specialists. Through Raven’s partnership with Majestic-SEO, we’ve created two powerful link research tools to assist your team in finding the most valuable linking opportunities: Site Finder and Backlink Explorer.
Omgili
Omgili forum search engine lets you find communities, message boards, discussion threads about any topic. Omgili is integrated into Raven’s Social Media tools to help users find communities outside of sites like Twitter that they should be participating in.
SEMRush
SEMRush is an advanced keyword research tool that provides unique insight into cost and traffic estimates for organic traffic. Using SEMRush’s KPI, Raven has built both a standalone SEMRush tool for customers, and also an advanced tool called the Research Assistant. The Research Assistant will provide users with keyword recommendations, a more accurate traffic estimator, and ROI estimations for each keyword.
Social Mention
Social Mention powers Raven’s social monitoring tool and is a real-time social media search and analysis tool that scans dozens of important social media sources (from blogs and forums to Twitter), and alerts users of mentions of their brand or keyword. Users can also assign sentiment to their brand/keyword mentions and report on both the number of mentions their brand/keyword has received over a selected time frame, and also include all sentiment-assigned mentions in the report.
Keep track of the growth of any Twitter persona you manage and quickly create branded PDF reports on important KPIs (followers, replies, retweets, etc) for each Twitter account. You can also post directly to your Twitter account from within Raven.
WordPress
Easily manage your blog content and publish new content directly to your WordPress blog. You can add new categories to the posts you create using Raven’s Content Manager, and schedule and publish your blog posts when you’re ready.
Wordtracker
Not only will Wordtracker’s Keywords tool save you hundreds of hours on research, it also allows you to dig deep into the ‘long tail’ of keywords. It has been designed specifically to help you find the keywords that will make your client or company the most money. You will be able to find the phrases that your customers are searching for, and your competitors aren’t targeting. Raven has fully integrated Wordtracker’s Keyword tool so customers can use its data in compliment with the Google AdWords tool and SEMRush to get the most accurate traffic estimates and to save your team time in finding keyword variations for you to target.