What It Does

Raven AdWords Insights helps you find PPC issues. It includes three different analyses of your campaigns:

Search Query Performance

• See search terms that triggered specific ad groups
• Analyze search terms by impressions, costs, conversions, conversion rate, and more PPC stats
• Pause and delete keywords
• Export data for more detailed analysis

Keyword Quality

• See keywords with a quality score of 7 or less
• Check key quality factors, including relevance, page quality and page latency
• Pause or delete keywords

Flagged Pages

• See pages flagged for quality and latency as well as the number of keywords affected

What data it uses and keeps

AdWords Insights uses data directly from your Google AdWords account.

What you can report and export

You can report or export from any of the three AdWords Insights tools.