Email Campaigns
What You Get
- Data from five email service providers
- Analyze opens, clicks, unsubscribes and more
- See referral traffic and goals from Google Analytics
- Include email projects in campaign reports
What It Does
Email is an important part of many online marketing campaigns. You can authenticate accounts from Aweber, Campaign Monitor, Constant Contact, Emma and MailChimp.
- See email campaign statistics
- Analyze referral traffic and goal conversion from email campaigns
- Report about email metrics
What data it uses and keeps
Raven can access email campaign data, including:
- Opens
- Open rate
- Click rate (recipients who clicked a link)
- Bounced emails
- Not opened
- Unsubscribe rate
The Google Analytics data includes:
- Site visits resulting from email
- Bounce rate of site visits
- Google Analytics goal conversions
What you can report and export
Email reports include a summary showing campaign stats and clicked links. You can also customize email reports to show Google Analytics goal conversions resulting from email traffic.