Tap into trusted industry data
for in-depth research
Research Central incorporates data from major online marketing authorities, including Majestic, Moz and Google. Whether you’re researching websites or keywords for SEO, social media, PPC or content marketing needs, you’ll have a plethora of data to analyze.
Determine any website’s quality
from the metrics that matter to you
Online marketers must focus on quality more than ever. Find out if a website has quality scores that indicate it’s trustworthy or to be avoided at all cost. And because quality factors can be subjective, you can select and emphasize the metrics that matter to you.
Review the detailed backlink
profile of any website or page
For more insight on quality, it pays off to investigate backlinks. Research Central provides in-depth backlink data for entire websites and specific pages. In minutes, you can determine backlink trends — highlights and oddities — to follow up on.
Fast keyword research for better
SEO, PPC and content campaigns
Looking for keyword ideas? Enter any keyword as a starting point. Then review related keyword suggestions and search volume data from Google AdWords. Find websites that rank for that keyword in Bing.
Get a better grip on competitors
with side-by-side comparisons
Competitive analysis is a key component of SEO. It’s also time-consuming. You can compare SEO quality, backlink and analytics data for up to five websites from a single view in Research Central. Save that report and revisit it regularly for fast status updates.