Google AdWords Insights

How it works

With Google AdWords, you can target PPC ads for Google search results pages for specific keywords. Google assigns your keywords—and the landing pages they direct customers to—a (somewhat mysterious) “quality score” that affects the cost and performance of your campaign. Raven’s AdWords Insights tool delivers instant quality score information in bulk.

First, the AdWords Insights tool finds all of your active keywords with a quality score of 7 or less and highlights why scores are low. The tool reports on relevance, page quality and page latency, and shows you where you can improve for a better quality score. Next, the AdWords Insights tool flags pages with quality issues. It focuses on page quality and page latency, and it lists the number of keywords affected by the poor-quality page.

Bottom line

You can quickly identify AdWords quality problems, then fix keywords or landing pages to save money and/or get better conversions.

For more information, see our announcement about the Google AdWords Insight tool.

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