Smarter Client Communication with Site Performance
Written by Alison Groves and published
Client communication is one of the biggest challenges of SEO.
It can be a delicate balancing act keeping clients informed (but not overwhelmed) while making sure they set realistic expectations, learn enough about SEO to understand why you’re doing what you’re doing – and leave you enough time to get the results they’re looking for.
Not to mention proving your worth: your clients or boss pay you for services rendered, but we all know how hard that can be to quantify.
With Raven’s Site Performance tool, you can answer all these questions in a matter of seconds – and focus your time on doing great work, not reporting it.
Site Performance automatically collects and stores more than 30 key data points for any site – everything from SEO metrics like backlinks to social media performance indicators like shares and tweets to whether or not a site is listed on Yelp or Foursquare.
It’s easy to see your progress over time or compare your brand against a competitor or two.
Using Site Performance can be helpful in two major ways:
1) For clients: Generate a monthly status report for a boss or client to highlight the big wins of the reporting period.
2) For you: Get a quick view of how you’re performing on any given campaign. Sort by negative percentages, and get to work on those things that need improvement.
For clients: Status update report
Give clients just the information they need – no fuss, no muss.
Since Site Performance updates on its own, you can set up a monthly report to automatically send to a client and never touch it again.
Or you can generate a PDF report right from the tool with just positive or negative change over time. What client or boss wouldn’t like to see a report with green arrows all over it?
Raven’s customization menu makes it simple to focus on just the metrics a client wants to see – you can disable any metric that’s not relevant to them in the Settings section.
Even in the case of red arrows for KPIs that need improvement, Site Performance offers you an easy way to help a client understand the actions you plan to take and why.
For example, if you need to improve the number of backlinks for a site you’re working on, print out a Site Performance report and show it to them side-by-side with a competitor’s Backlink Explorer report, going over the most promising backlinks and your plan to get them. Site Performance pairs with all the other management tools within Raven for seamless strategizing.
Bottom line: Clients want to see progress, and Site Performance displays it in just a few clicks. Let Raven do all of the heavy lifting for you so you can keep doing what you do best.
For you: Internal benchmarking
Once you’ve gotten clients informed, it’s time to buckle down and get to work.
Luckily, Site Performance is a literal one-stop shop for your benchmarking needs. Check out all of the data points you can get in a single view:
- Backlinks count
- Citation Flow
- Trust Flow
- Domain Authority
- Load time
- Page speed
- Malware check
- Domain registration
- Social integration
- Klout score
- Google listing
- Yelp listing
- Foursquare listing
- SuperPages listing
- YellowPages listing
At a glance, you can see if your external links and authority signals are up or down, whether your social shares could use a boost or even if your Klout score is rising or falling.
You can also add up to two competitors and do a side-by-side view here, and Site Performance will highlight who’s “winning” in each category.
If you see something that needs improving, Site Performance offers quick tips and suggestions, along with links to Raven’s related tools that can help.
For example, have some on-site errors that could use a quick fix? Site Auditor can help you dig even deeper and root them out.
Instant performance feedback AND workflow tool.
We hope Site Performance has what you need to keep clients happy and be more productive in your marketing campaigns. How are you using this tool? Let us know in the comments!