The Year in Raven (And What We’re Up To In 2014)
Written by Jon Henshaw and published
2013 was a bit of a wild ride for Raven. All-in-all, it was an exciting and productive year that included a complete makeover of the platform and several major new tools.
JANUARY: Goodbye, scraped data
It all kicked off in January with the removal of unauthorized scraped data from Google.
FEBRUARY: Introducing Site Auditor
While we said goodbye to our old friend SERP Tracker, we soon (in February) said hello to our new friend Site Auditor.
The Site Auditor became an instant favorite with existing and new customers alike. Thanks to how easy it is to use and its reporting features, people are using it to get new clients and also to quickly fix their own sites.
Next, we added some new partners into the Raven fold. Constant Contact, AWeber and Emma joined MailChimp and Campaign Monitor as Raven email data partners.
MARCH: A new rankings alternative
Shortly after, we introduced SERP Tracker’s younger and more handsome cousin, the Keyword Ranking tool.
Powered by Google’s and Bing’s respective Webmaster Tools plus data from Google Analytics, the Keyword Ranking tool provides important organic keyword insights directly from the source – the search engines themselves. Coupled with its reporting capabilities, the Keyword Ranking tool provide an alternative solution for viewing and reporting ranking data.
APRIL: Site Performance debuts
Barely a week after announcing our reporting update, we debuted a new tool called Site Performance. This tool was particularly special because it provides key insights into sites without having to authenticate with Google or any other services. That meant our customers could use it in sales opportunities, and also to stack up their own site against their competitors. And like all of Raven’s tools, it’s reportable.
Also in April: Our REPORT EVERYTHING initiative. If you’ve been a longtime Raven customer, you were probably aware that while you could report on just about everything, you still couldn’t report on everything. In early April, we rectified that. We combed through every tool and updated the reporting system so it could report on every data point we allow you to manage.
JULY: Welcome, PRNewswire
In the summer, we added an awesome new feature and third party partner. Now you can create and send press releases via PR Newswire.
We also updated our social tools to support native posting of images to Twitter and Facebook in August. It was something many customers asked for and something I now use often.
AUGUST: A brand-new Raven
For most of the summer, our entire team focused on one project that would redefine Raven. Within four months our development team and designers were able to completely overhaul the entire Raven platform with a beautifully simple and modern user interface. It was incredibly well received by our customers and the industry. The new design is paving the way for an even more simple-to-use platform that will also be responsive for all devices.
OCTOBER: Custom Google Analytics Reports
In October, we debuted Custom Google Analytics Reports. It was a new feature added to our Google Analytics tool that enables you to build custom charts based on up to six unique metrics. Each chart creates a custom view of the data that is also reportable.
So what’s next?
Raven in 2014
In 2014, Raven has five main things we’ll be focusing on.
2014 (and beyond) will be highly focused on what our customers need. Throughout the year we will be surveying and interviewing current users of Raven, testing out new ideas and frequently reviewing and considering your feature requests. This level of customer interaction is how Raven originally got started, and it’s how we’re going to move forward from here on out.
Reports are one of the main things you love about Raven, and we plan to give you even more to love. We are currently working on a major overhaul and rewrite of our entire reporting system. How you make and share reports will be simpler than ever, and the reports will be visually stunning. We have one goal in mind – making you look good to your clients or boss.
We have big plans for our social tools. First, expect to see the debut of LinkedIn on the Raven platform in early 2014. Later, we will be debuting new tools to better help you track and report on all of your social interactions. We also hope to introduce Google+ to Raven in 2014, too.
4. Site Auditor
The Site Auditor will be coming out of beta in 2014. That means it will be able to crawl well over the current 1k page limit, and we’ll also be adding a few more features to it.
5. The Future
In 2014, I’ll be doing something different too. I’ll be leading a new R&D initiative focused on researching and prototyping the next big thing in online marketing 🙂
So how did we do in 2013? Do our 2014 goals match up with what you’d like to see from us? Let us know in the comments!