Sunday’s airing of the Grammy Awards highlighted a reality that content publishers have been struggling with for years. In typical fashion, West Coast viewers saw a tape-delayed version of the event. Yet West Coasters’ experience of the awards show was spoiled by real-time play-by-plays and reactions of East Coast viewers’ social media streams. CBS faltered […]
Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems every day (and maintain a professional demeanor). Throughout that short […]
The popularity of Facebook, Twitter and other social media websites has marked the beginning of the march away from the conventional business website. Where does the primary user engagement and conversion need to be, a third-party social media website or the company website? Many businesses, especially in the SMB (Small and Medium Size Business) segment, […]
Managing your SEO clients’ expectations is as essential to their success as it is to your own. If your clients have unrealistic expectations, especially in regard to the timeframe for results, then they will most likely be unhappy with whatever you accomplish and may end up giving up early or, worse, on SEO altogether. If you want happy clients who sing your praises and you don’t want your client relationships to end prematurely, there are some key principles to establishing and managing expectations effectively.
As professional Internet marketers, we’re always seeking to improve our craft. We stay informed of news, we research tactics and strategies, and we share stories from the trenches with peers. One challenging aspect of marketing online is the practice of link building, so today we turn to four expert link marketers for their lessons from […]
UPDATED JULY 31, 2014 Online public relations is becoming a go-to strategy for Internet marketing as a whole. The power of the press builds a brand, enhances a company’s reputation, drives traffic and accrues high-quality links. But to do it right, you need the right tools. PR Heavyweights These companies provide great overall service for press […]
Increasing competition in the search ad space requires that SEMs get more creative in 2011. It goes without saying that your PPC ads should be of the highest possible quality for all basic elements—the headline, call to action and unique selling proposition. It’s when you move beyond the basics that you find a competitive advantage. […]
When Google’s Small Business Marketing Team asked the small business community what was on their wish list for the new year, the responses gave us all something to think about. Through the responses, managers and business owners can learn about the top-of-mind strategies of their colleagues and competitors. And Internet marketers can use Raven Internet Marketing Tools to address the explicitly requested needs of small business.
By now you’ve heard — probably too many times — that content is king. But before you rush out to hire an SEO copywriter, remember an inept king can lead his kingdom to ruin. When the kingdom is your brand, you can’t afford a minor protest, much less a rebellion. It can take years to […]
When we launched our marketing site redesign several weeks ago, I decided to do a little experiment with our blog. I removed the URL input field for blog comments, because I wanted to see how it would affect the quality and quantity of comments. Why do people comment? I predicted that removing the URL input […]