New look for Facebook, Twitter and YouTube metrics

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Raven’s social media metrics have been around for several years now, coming on the scene right around the time we dropped “SEO” from our name.

So they were due for a good facelift – and this week we’ve given them just that. You’ll notice the sections are more consistent with your overall Raven experience, the graphs are easier to digest, and data is more logically grouped together.

Here’s a quick tour of what’s new.

Facebook metrics

Facebook Insights data is one of our customers’ favorite features. This integration has always offered a lot of data for marketers, but that data wasn’t always easy to interpret. So the best part of our social metrics update is the new charts and graphs that simplify all that fantastic Facebook data to present an easy-to-understand view of how well your Facebook marketing is performing.


All of the data you know and love from Facebook is still here – it’s just easier to digest. The sub-navigation now expands on the left side of the screen to keep data better grouped together, and our new color-coded events in Event Manager really shine through here.

The graphs are also extremely dynamic. Want to isolate the data to just a few data points? Anytime you see a graph with the colored dot key on the top right, you can click any dot on the key to add or remove that data point.


You’ll see the graphs scale out to display exactly what you want to see. Go ahead, give it a try. I know you’ll have just as much fun as I did.

Twitter and YouTube

We also included Twitter and YouTube in the overhaul. All the same great data is there, but now it’s easier to navigate. Within any of the summary metrics areas, just click the gear icon in the top right hand corner, and you can add or remove any metrics to personally customize your view.

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We hope that these updates to our social media metrics make your life just a bit easier as you work in Raven. As always, we want to hear from you. Let us know what you think of the update, and what you’d like to see next.