How To Report to Clients in a Mobile World

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Marketers prove their worth by delivering reports to the person who pays them. That’s usually either a client or a boss.

If your client is like the rest of the world, he or she is increasingly using mobile devices. So make sure when someone views your marketing report, they clearly see this message: You’re kicking ass for them.

It’s one thing to quote studies and tout how disruptive mobile is to marketing. But can your clients look back at all your communication with them and see proof that you’re practicing what you preach?

Don’t Worry, My Client Is Still Way Behind The Times

Dr. Martin Cooper, the inventor of the cell phone

Aren’t convinced your client is viewing your report on a mobile device?

Flip a coin and hope for heads. That’s the likelihood it’s okay to send a report that’s not optimized for mobile. Because 48% of marketing emails are opened on mobile devices.

If the person paying you money can’t easily see the results of your work, you’re off to bad start.

What Needs To Be Responsive?

Here’s a list of things that should be responsive, if you’re an online marketer. Are the following mobile-ready?

  1. Your website
  2. Your newsletter
  3. Your landing pages
  4. Your marketing reports

Does having reports on this list seem a bit excessive?

The first two are easy to justify.

If you’re not optimized for mobile, you’re missing out on eyeballs and sales. Mobile devices account for 30% of all global traffic and 15% of all sales. [ShopVisible]

You optimize messages for mobile because there is a huge and growing audience using mobile devices. The larger the audience, the greater the need to make something mobile ready.

Landing pages likely attract less eye balls than your blog, but they are important to optimize because they drive visitors toward a conversion.

The impact of giving a report to only one person may not appear as important as optimizing your website at first. But that one person is the gatekeeper to all future business with you. What’s more important than keeping a great client happy?

If you can’t communicate a clear message to your client on mobile, then how will they trust you to communicate with their clients on mobile?

That’s why even marketing reports should be responsive.

Wait a Minute, You Can’t Even Build Responsive Reports in Raven

Actually, you can. Or our early early testers can. And in the coming weeks, you’ll be able to as well.

Making anything mobile-ready is a process and can take time. How about this — if you handle making plans for your website and newsletter, we’ll take care of providing a reporting engine that exports beautiful, mobile-ready reports.

Here’s what your reports should look like.

Here’s a sneak peek from Raven co-founder Jon Henshaw, if you want to see more. Also, let us know if you want to be the first to know when mobile reporting is live in Raven.

Digital Devices Photo by Luke Wroblewski. Phone Prototype Photo by Rico Shen.