Meet the New Raven Tools
Written by Jon Henshaw and published
That’s where Raven started more than six years ago — with just a handful of tools for SEOs.
These days we have more than 30+ tools covering nearly every aspect of marketing you can think of — SEO, social, content, PPC and more.
Because we love creating new ways to help you work smarter and faster (or maybe because we drink a lot of Red Bull), our platform has grown in every direction.
But starting today, we’ve put all the pieces together in a simple new way. I’d like to introduce you to the new, completely redesigned Raven.
If a redesigned platform isn’t enough to get you excited, we’re also debuting a new rank checker I think you’ll really like — a simple way to view and report ranking results from authorized data sources. More on that in a minute.
First, let me give you a tour of Raven’s new look and feel.
Get To Know the New Raven
A clean, simple design gives you more room to work and paves the way for a more responsive app, while a completely re-thought navigation puts what you need at your fingertips quickly.
You’ll still find all the Internet marketing tools you know and love from Raven but with a few key differences.
New vertical navigation
Moving Raven’s navigation from the top of the screen to the left is one of those simple changes that makes a huge difference. I think you’ll be amazed at how it brings you new focus. You’ll be able to see more data at once, especially data that’s in list or table form, which saves you time.
It’s also a more responsive design, so you can make the most out of working in Raven no matter what your screen size is.
Better tool organization
We reorganized our tools into sections that make sense for the marketing strategies you use every day: SEO, Social, Content and PPC, with Research and Reports sections on either end.
The change should help you work faster and find what you’re looking for more quickly. It also unearths some of Raven’s “buried treasures” that shouldn’t really be buried. You’ll might find some very useful tools and integrations I bet you didn’t know we had.
More Google Analytics goodness
Raven’s Google Analytics integration has always been useful, but now it’s crazy good. In the new Raven, you can quickly view and report Advanced Segments and Google Analytics Goals for truly personalized data and insights.
You can also get specific about where your traffic is coming from with Raven’s new geolocation stats that go all the way to city level.
Marketers generally refer to what they do in terms of campaigns — and now Raven does, too. Introducing Campaigns, formerly known as Websites in Raven.
Campaigns are where you store your data and work for a site — whether social, PPC, SEO or content. And it’s also the name of a new section in Raven’s navigation, where you’ll find tools and features like Google Analytics, Site Performance, Competitor Manager and others that make sense to use campaign-wide.
Now, About That Rankings Tool…
Your clients want rankings. We’re committed to authorized data to make sure Raven stays around for you in the long run.
So we found a simple way to deliver the best of both worlds — a rank checker and report that rivals traditional ranking tools and reports, but with authorized data.
Raven’s new rankings tool uses your Google and Bing Webmaster Tools data to display accurate ranking information for your website’s keywords.
But here’s what’s really awesome: you can see your rank for each keyword side-by-side with impressions, click-through rate, visits, conversions, search volume and other Google Analytics and Google AdWords metrics that matter, providing unparalleled insights.
Each column is sortable, and additional buttons allow you to filter by branded or non-branded keywords, what’s ranking or what isn’t. Raven will store all this data for the life of your account so you can study, report and analyze it to your heart’s content.
What Do You Think?
Have a look on your own, or make sure you see all the highlights of the new Raven by joining us for one of our weekly online training classes.
When you do, email me what you think or tell me in the comments. (And of course, if you encounter anything that seems weird or out of place, please email our support team or use the nifty new contact form in our new Help Center in the app.)
If you’ve been with Raven for a while, we thank you. I hope our new look and feel makes you a more informed, more efficient online marketer than ever before.
If you haven’t tried Raven yet or if it’s been a while, there’s no better time to sign up for a free, 30-day trial.