Matt Cutts Offers Insight Into Site Building

Published:

Michael Dorausch transcribed the audio from a video recorded at PubCon 2007 that featured Matt Cutts discussing the best methods for building a website. In the dialogue between Matt and Guy Kawasaki, Matt suggested his three step process for creating a really good site and getting a ton of traffic.

Matt’s 3-Step-Process

  1. Make a Compelling Service
  2. Start a Blog
  3. Smart Marketing

There’s obviously nothing Earth shattering here, but the points are well taken. Ultimately, if you want long-lasting SERPs, you’re going to have to do it the hard way. That means creating truly exceptional content, frequently publishing blog entries and conducting intelligent search marketing — marketing that is slow and appears as natural as possible to search engines.



Lee Smith-Bryan

Director of Customer Acquisition and Inbound Marketing at Nisolo.

Lee Smith-Bryan

Director of Customer Acquisition and Inbound Marketing at Nisolo.

  • Thanks for the mention. Looking forward to use some of these RavenSEO tools as part of my smart marketing approach.

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