I’ve always found Google’s Blog Search to be less then stellar. It’s excellent at indexing, sorting and presenting current blog entries. What it’s not excellent at is returning quality results. However, today it hit an all time low. I was doing some research for a client — searching for “chicago annuity” — and the first page results were basically all spam.
One of the first things I noticed was the keyword stuffing in the blog entry description. As this screenshot shows, having the word annuity in every sentence three times is most definitely keyword stuffing!
If you look closely, you’ll see that all of the websites are Blogspot (Blogger) websites. Although I didn’t click on all of the links, the ones I did click on had already been designated as spam by the Blogger team.
It seems like the Google Spam Team isn’t working with the group that runs the Blog Search. These are the type of search results that are long gone from Google’s main search engine, which is why it’s shocking to see it so “spammed” up. With results like this, Google’s blog search is basically useless. Instead of finding the expected mixed bag of results, I now just find spam. I hope they’ll give this some attention soon.