Google Analytics Campaigns Mini-Tutorial

Written by and published

Can Raven give me information about my campaigns in Google Analytics?

Yes it can!

Go into the Campaign section of the side menu and click on Google Analytics. Then navigate to Campaigns in the secondary menu.

If you’ve used the Google Analytics URL builder to create campaigns within your website, you can track the data for all of those campaigns here. You’ll be able to see all the Acquisition, Behavior and Conversion data.

As with all of the tables in our Google Analytics upgrade, they are color coded with a green/red, win/loss coding system. You can also change the views of any of the tables and change which metrics you see. You can even display a trendline for a snapshot of how your website is doing.

Remember, you can always change your table content to whichever action works best for you.