Social Media

Why and how to use Facebook Comments on your blog
By Jon Henshaw

May, 2011

Why and how to use Facebook Comments on your blog

While I love blog comments for the conversations and the potential SEO benefit they provide, I hate the spam and moderation that goes along with it. Another issue I have with comments is that they don’t provide much exposure to the blog post (with rare exceptions). I was looking for a way to solve these […]


How to plan a successful social media contest
By Arienne Holland

April, 2011

How to plan a successful social media contest

Running successful social marketing campaigns online takes POP: Planning, Organization and, perhaps the most important component, Practice. I have worked with many organizations that spend so much time in strategy meetings and brainstorming sessions trying to complete the first two components that they never even get the chance to actually practice what they plan. While […]


Being first on Twitter really does count
By Arienne Holland

March, 2011

Being first on Twitter really does count

Thursday news day on the Raven blog, and as they say, bird’s the word. Take your favorite cheesy pasta concoction, Kraft Mac & Cheese, and their latest work with advertising power house Crispin Porter + Bogusky. In less than 24 hours, the ad team turned fan tweets into TV spots and Facebook and YouTube videos. […]


How to sell social media registration services to your clients
By Arienne Holland

March, 2011

How to sell social media registration services to your clients

Raven integrates KnowEm’s social network registration service. If you’re not familiar with it, KnowEm works like this: Pick out a username. KnowEm displays hundreds of social media sites with that username available. You pay flat fee, and KnowEm automatically registers the username and enters profile information for you on all of those sites. Here’s how […]


Social Media Week: Q&A with Dave Wieneke
By Arienne Holland

February, 2011

Social Media Week: Q&A with Dave Wieneke

We’re in the midst of Social Media Week. It’s an occasion to focus on our understanding of social media marketing as it continues to evolve. The San Diego Online Marketing Summit is underway and speaker Dave Wieneke, director of digital marketing for the largest United States marketer of legal services, Sokolove Law, talked with me […]


Prioritize your website, not your social media accounts
By Arienne Holland

January, 2011

Prioritize your website, not your social media accounts

The popularity of Facebook, Twitter and other social media websites has marked the beginning of the march away from the conventional business website. Where does the primary user engagement and conversion need to be, a third-party social media website or the company website? Many businesses, especially in the SMB (Small and Medium Size Business) segment, […]


Does Chipotle kill cats—and tweet private customer orders, too?
By Arienne Holland

December, 2010

Does Chipotle kill cats—and tweet private customer orders, too?

When I read about the Chipotle-dead cat-Facebook-hacker conspiracy this morning, I laughed and passed along the link to a couple of my colleagues. We’re outspoken fans of Chipotle — especially its online ordering system — and we were willing to give the company a break. Then this exchange happened this afternoon, and it made me wonder if there’s another conspiracy.


5 easy ways to grow a social media audience
By Arienne Holland

5 easy ways to grow a social media audience

Navigating the social media sea can be treacherous for small business professionals, especially if you aren’t exactly sure how to steer the ship. Between blogs, Facebook, Twitter and the countless other social media platforms, you have to know exactly how to catch and keep the attention of your audience. Building a loyal social media audience […]


What is Diaspora, and how does it affect social media marketing?
By Jon Henshaw

December, 2010

What is Diaspora, and how does it affect social media marketing?

The most popular social network, Facebook, wants you to use their network for one reason: so they can profit from your data. That’s an excellent goal for a business, but it’s not so excellent for its users. Facebook is banking on presenting a service that’s so useful — even necessary — that you won’t mind […]


How to Manage Privacy for Facebook Places
By Jon Henshaw

August, 2010

How to Manage Privacy for Facebook Places

I continue to count the days until Diaspora becomes a reality. While it’s still somewhat vaporware, I love the idea of having a privacy aware, personally controlled, open source social network. For now, though, we have Facebook to contend with. Facebook has been taking a beating lately in the privacy department. The scrutiny has come […]


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