Social Media

Liveblog from Bolo 2011: Facebook 2.0
By Alison Groves

October, 2011

Liveblog from Bolo 2011: Facebook 2.0

Facebook 2.0: How agencies can transform Facebook into a powerful engagement channel Session description: In this super session, a panel of agency, client side and academia experts discuss the Facebook 2.0 ideal state, best practices and actionable steps to turn Facebook into a powerful relationship channel. Speakers: Laurie Buczek, Jay Feitlinger, Jeff Widman, Zach Welch […]


Bolo 2011 Keynote: UnMarketing -Stop Marketing. Start Engaging.
By Alison Groves

Bolo 2011 Keynote: UnMarketing -Stop Marketing. Start Engaging.

UnMarketing – Stop Marketing. Start Engaging. Session description: Online and offline methods of staying in front of your client’s target audience, plus practical tools to implement the tactics right away. Speaker: Scott Stratten The skinny “At every point of engagement, you are marketing your business.” Ed note: It sounds like Scott is from Canada, so […]


Is social media the new direct marketing? Can it be measured the same way?
By Arienne Holland

October, 2011

Is social media the new direct marketing? Can it be measured the same way?

Live from DMA 2011 Boston The Intersection of Social Media and Direct: Learn how merging social media campaigns with established best practice direct marketing strategies can create a winning formula. Speaker: Maryssa Miller, Vice President of E-Commerce at Create the Group. Things in quote marks are direct quotes. Other statements are paraphrased. The skinny David […]


What does Twitter’s t.co mean for brands?
By Courtney Seiter

September, 2011

What does Twitter’s t.co mean for brands?

Mmmmm, tacos. Sorry, I mean t.co. After rolling out its link-wrapping service more than a year ago, Twitter has recently begun converting the vast majority of shared links to this delicious form. And there’s more to come—much of which will affect how brands operate on Twitter. Let’s take a look at how the landscape is […]


MozCon 2011: Insanely Creative Ways to Make Your Audience Spread the Word
By Alison Groves

July, 2011

MozCon 2011: Insanely Creative Ways to Make Your Audience Spread the Word

Insanely Creative Ways to Make Your Audience Spread the Word Session description: Few people on the planet have held such diverse and interesting positions as Bob Rains, and even fewer have had his success. Bob’s talk will share amazingly cool creative strategies and how to overcome internal + external roadblocks that would seek to impede […]


The 6 best features of Google+
By Jon Henshaw

July, 2011

The 6 best features of Google+

I’ve been using Google+ (G+) for a couple days now, and I really like it, a lot! It’s obvious to me that Google has invested a significant amount of time and energy into this initiative. Unlike Google’s past social projects, G+ is packed full of features that users want. With the help of some of […]


Google+ runs Circles around Diaspora
By Jon Henshaw

June, 2011

Google+ runs Circles around Diaspora

After a painful series of failed attempts to compete with other social networks, Google is giving it another go with a new service called the Google+ project. The key features of Google+ include text and video chatting (Huddle and Hangouts), automatic sharing of photos (Instant Upload), the ability to discover interesting content (Sparks), and intuitive […]


6 things food trucks can teach us about social media
By Courtney Seiter

June, 2011

6 things food trucks can teach us about social media

A few weeks ago, RavenMegan and I got all up on the new(ish) Nashville trend of food trucks when we geeked out and waited in a long-ass line for gourmet grilled cheese sandwich from a mobile eatery parked a block from our office. If your city is anything like Raven’s hometown, you may have noticed this multiplying breed of restaurants […]


How to install Google +1 button for pages (but should you?)
By Jon Henshaw

June, 2011

How to install Google +1 button for pages (but should you?)

Webmasters can now add +1 to their website. The implementation is very simple. Paste a line of JavaScript inside the HEAD and paste another line of code where you want the button to appear. <!– Place this tag in your head or just before your close body tag –> <script type=”text/javascript” src=”http://apis.google.com/js/plusone.js”></script> <!– Place this […]


Why and how to use Facebook Comments on your blog
By Jon Henshaw

May, 2011

Why and how to use Facebook Comments on your blog

While I love blog comments for the conversations and the potential SEO benefit they provide, I hate the spam and moderation that goes along with it. Another issue I have with comments is that they don’t provide much exposure to the blog post (with rare exceptions). I was looking for a way to solve these […]


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