Social Media

The sound of social media: Explore Dallas-Fort Worth interactive playlist
By Courtney Seiter

February, 2012

The sound of social media: Explore Dallas-Fort Worth interactive playlist

You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked the event’s speakers (update: and Social Media Explorer head honcho […]


Oh, the BS social media experts say
By Courtney Seiter

Oh, the BS social media experts say

A word to the wise, so-called social media “experts”: We’re on to you. When we announced a contest built around the hashtag #BSsocialmediaexpertssay, we weren’t sure what we’d get. Would anyone get it? Would people think we were jerks? So we were pleasantly surprised to receive an onslaught of tweets skewering – gently – the […]


5 ways to make your content shareable
By Raven Tools

January, 2012

5 ways to make your content shareable

Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward rankings to the highest quality content, and the best content gets the tweets, Facebook shares and Google +1’s that the search engines engine take into consideration. So it pays to pay […]


New Features: Raven brings campaign variables and custom alerts to social tools
By Courtney Seiter

January, 2012

New Features: Raven brings campaign variables and custom alerts to social tools

The work isn’t done at Raven once we launch a new feature. As proud as we are of our new Social Stream and revamped Social Monitor, we’re always working on new ways to make our tools even better. Here are some of the tweaks and changes we’ve made recently on our social tools. Even more […]


How to create a social customer care hub with Raven
By Alison Groves

December, 2011

How to create a social customer care hub with Raven

Customer care is everything. It’s in every facet of your organization. A developer fixes a problem. Someone on your marketing staff interacts with a client at an event. A publicist notices a complaint and helps assist. All of these touch points require your team to be kind, efficient and – most important of all – […]


Raven Twitter Screenname
By Arienne Holland

November, 2011

Why Raven employees have Raven in their Twitter handles

It’s a question we get a lot. If Raven has a main company Twitter account—@RavenTools—then why do Raven employees use Raven Twitter handles, too? Like this… @RavenNate (Nate Baker) @RavenJon (Jon Henshaw) This question has come up again this week, with recent news that one company is suing a former employee for “keeping” his Twitter […]


Are you a social media tool?
By Courtney Seiter

November, 2011

Are you a social media tool?

At Raven, we’re all about tools – it’s even in our name. But even though we create awesome Internet marketing tools, we’d never want to be called a tool. So in the interest of public service, we asked our fans, friends, followers and the Internet at large the following question: What’s the fastest way to […]


weightlifter
By Courtney Seiter

November, 2011

50 Ways to Max out your Social Media Monitoring

Social media monitoring is more than simply replying when your brand is mentioned on Twitter. It’s even more than responding to every mention, review and comment —positive or negative. The best social media monitoring strategies propel you beyond simply reacting to what others are saying about you and into the realms of competitive intelligence, lead […]


26 more SEO and social tips from SearchLove
By Alison Groves

October, 2011

26 more SEO and social tips from SearchLove

Distilled’s SearchLove conference Day One was pretty good, with 25 great SEO and social tips I shared with you yesterday. Day Two brought even more tips and tricks from some of the best practitioners in the world. Here’s the wrap-up. Personalization, profiles and privacy Ciaran Norris, Director Emerging Media, Mindshare We shouldn’t be talking about […]


10 social media trends that agencies should know
By Alison Groves

October, 2011

10 social media trends that agencies should know

Agencies, gear up for a new type of service you can sell: social media management. That was a major theme of last week’s Bolo 2011—which stands for Be On the Look Out—an annual conference by Agencyside that helps agencies learn how to cope with an ever changing marketplace. This year the focus was social-media heavy, […]


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