SEO

Corporate Link Bait Examples
By Jon Henshaw

September, 2006

Corporate Link Bait Examples

There’s been a lot of buzz lately about link bait. Link bait is a term used for creating content that will get people to link to it. It’s not a new concept, but now it seems to have an semi-official term. Link bait is important, because the result can mean high traffic and notoriety to […]


GOV & EDU Links Are Dead! Long Live GOV & EDU Links!
By Jon Henshaw

September, 2006

GOV & EDU Links Are Dead! Long Live GOV & EDU Links!

For a long time, many search engine optimizers (SEOs) believed that links from government and education websites would help commercial sites perform better in search engine results pages (SERPs). However, that started to become a myth as many SEOs began to debunk it on their blogs and popular forums like WebmasterWorld.com and Search Engine Watch. […]


Google’s Binary Search May Propel New Security, Copyright And SEO Initiatives
By Jon Henshaw

July, 2006

Google’s Binary Search May Propel New Security, Copyright And SEO Initiatives

A recent PC World article, “Google’s Binary Search Helps Identify Malware“, shed light on a little known feature of Google’s search engine the ability to search binary files. Google is enabling security vendors like Websense to detect websites that deliver malware to Internet users. In particular, they’re looking for websites that are hosting malware in […]


Google Sitemaps Provides Penalization Notification and an Updated Design
By Jon Henshaw

June, 2006

Google Sitemaps Provides Penalization Notification and an Updated Design

It’s been a long time coming, but Google has finally found a channel to communicate with webmasters — Google Sitemaps. One of the biggest frustrations for webmasters is when your website drops or disappears from Google’s index. The only way to find out if your website has been penalized is to go through the process […]


“Web Design” Out, “SEO Web Design” In
By Jon Henshaw

May, 2006

“Web Design” Out, “SEO Web Design” In

I was having some fun with the newly released Google Trends. Out of curiousity, I wanted to see how popular the keywords “web design” have done over the years. To my amazement, there’s been a downward trend for the past few years. “Web Design” I then did a search for “SEO” and noticed an upward […]


Web Directories And SEO
By Jon Henshaw

April, 2006

Web Directories And SEO

There’s been a lot of buzz lately about Web directories and their relationship to SEO. This can be seen in recent articles by Aaron Wall and Loren Baker. Although Web directories have become as ubiquitous as AdSense spam pages, there are a few out there that are actually considered trusted sites by search engines like […]


How to Make a Small Business Website Stand Out in the SERPs
By Jon Henshaw

March, 2006

How to Make a Small Business Website Stand Out in the SERPs

The Register reported on new research that suggested “49% of small businesses fail to submit their company’s website to search engines.” Furthermore, only “2/3 of Internet users told researchers that they only look at the first two pages of their online search results.” This is both a serious problem and a huge opportunity for businesses. […]


Search Engine Marketing Without PPC
By Jon Henshaw

February, 2006

Search Engine Marketing Without PPC

If you go to just about any search engine marketing (SEM) specialist, you’ll find out that their main service usually involves pay per click (PPC) advertising. Misleading consensus among SEM service providers, and ignorance on the part of clients, has led to the belief that SEM is PPC. PPC is only one facet of SEM, […]


Matt Cutts Reveals Google’s Next Generation of Search
By Jon Henshaw

January, 2006

Matt Cutts Reveals Google’s Next Generation of Search

Matt Cutts just revealed information about Google’s next generation of search. The new update/technology is called Bigdaddy, and it’s now live for anyone to use at 64.233.179.104 and 66.249.93.104. Here’s a snippet of some interesting facts about the impending update. Q: Do you expect this to become the default source of web results? How long […]


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