SEO

Melanie Nathan: one-woman SEO show, link building master, bacon addict
By Arienne Holland

February, 2011

Melanie Nathan: one-woman SEO show, link building master, bacon addict

You have worked as an in-house SEO at least twice. You have worked for an agency. And you have been an independent consultant for the past two years. What are the pros and cons of each kind of position? Working in-house was definitely the most challenging as there was always very little budget and virtually […]


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By Jon Henshaw

February, 2011

Why SEO certification is a horrible idea

Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems every day (and maintain a professional demeanor). Throughout that short […]


Pro tips: How Kenny Hyder does keyword research
By Raven Tools

January, 2011

Pro tips: How Kenny Hyder does keyword research

Keyword research is a building block of SEO efforts. Without a focused list of keywords that can drive search engine traffic and convert visitors, any work performed on- or off-site could be wasted energy. With a well-researched and fine-tuned keyword list, you can be sure the power of SEO is focused through the content and […]


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By Arienne Holland

January, 2011

How to manage SEO clients’ expectations

Managing your SEO clients’ expectations is as essential to their success as it is to your own. If your clients have unrealistic expectations, especially in regard to the timeframe for results, then they will most likely be unhappy with whatever you accomplish and may end up giving up early or, worse, on SEO altogether. If you want happy clients who sing your praises and you don’t want your client relationships to end prematurely, there are some key principles to establishing and managing expectations effectively.


Link building best practices: Advice from four experts
By Raven Tools

January, 2011

Link building best practices: Advice from four experts

As professional Internet marketers, we’re always seeking to improve our craft. We stay informed of news, we research tactics and strategies, and we share stories from the trenches with peers. One challenging aspect of marketing online is the practice of link building, so today we turn to four expert link marketers for their lessons from […]


Join Taylor Pratt for #seochat on Competitive Analysis SEO
By Arienne Holland

November, 2010

Join Taylor Pratt for #seochat on Competitive Analysis SEO

This Thursday, Nov. 18, Raven’s Taylor Pratt will join the Search Marketing Weekly crew for a live Twitter discussion about Competitive Analysis SEO. Greg Shuey will lead the hour-long discussion, which kicks off at 8 p.m. CST. All you need to do to participate is follow the SEO Chat hash tag on Twitter — #seochat […]


Create your own SEO analysis tool with CustomRank
By Jon Henshaw

October, 2010

Create your own SEO analysis tool with CustomRank

There are a lot of tools in the internet marketing space that provide ranking scores. Some of these rankings are based on private, proprietary algorithms, while others involve a mashup of public and propriety scores to create a single ranking. All of these tools have one thing in common: the items measured, and the weights […]


Goodbye PageRank, hello mozRank
By Jon Henshaw

October, 2010

Goodbye PageRank, hello mozRank

It’s no secret that Google isn’t crazy about marketers using their PageRank (PR) score. They probably even regret letting it loose to begin with, but let it loose they did — via their toolbar. Since that time, enterprising marketers have done whatever they could to know and reference PR for any given site or page. […]


SEO Competitor Analysis Checklist
By Taylor Pratt

October, 2010

SEO Competitor Analysis Checklist

Update Nov. 2, 2011: We’re excited to announce that we have released a full Competitive SEO Analysis Guide that helps explain how to execute each section of the checklist. The guide is available in both HTML and PDF format. About two weeks ago I had the pleasure of speaking on a Competitive SEO panel at […]


Why It’s Important to Evaluate Keywords
By Taylor Pratt

September, 2010

Why It’s Important to Evaluate Keywords

Last week, in a guest post at Search Engine People, I talked about keyword profiling — research you conduct to get inside the minds of your users. Once you’ve selected your keywords, does the work end there? Many people forget about the importance of evaluating keyword performance. They get caught up in what they think […]


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