Raven Tools

Google Analytics - Events
By Heather Haley

June, 2014

Video: Google Analytics Events Mini-Tutorial

How does Raven show me information on my Events? I’m glad you asked. If you go into the Campaign section of the side menu, then go into Google Analytics, you’ll see the Events section. Click there. GALaunchVideo-Events-Final The first option is to look at the Events Overview, which is an overview of all the traffic […]


Google Analytics Traffic To All Content - Mini Tutorial
By Heather Haley

June, 2014

Video: Google Analytics Traffic To All Content Mini-Tutorial

Can Raven tell me what content on my website gets the most traffic? Yes it can! If you go into the Campaign menu, Google Analytics, then choose content. You’ll see three options. First is All Pages. In the All Pages section, you can see the traffic patterns for all the pages on your website. GALaunchVideos-Content-Final […]


Google Analytics Campaigns
By Heather Haley

June, 2014

Google Analytics Campaigns Mini-Tutorial

Can Raven give me information about my campaigns in Google Analytics? Yes it can! Go into the Campaign section of the side menu and click on Google Analytics. Then navigate to Campaigns in the secondary menu. GALaunchVideos-Campaigns-Final If you’ve used the Google Analytics URL builder to create campaigns within your website, you can track the […]


Google Analytics All Traffic Mini Tutorial
By Heather Haley

June, 2014

Video: Google Analytics Traffic Reporting Mini-Tutorial

Can I get traffic and referral data in Raven’s Google Analytics section? Yes you can! By going into Google Analytics > All Traffic, you’ll see exactly that. GA-AllTraffic-Referrals-Final Data is stored based on where all the traffic to your website is coming from. As you look at the table, you’ll notice our new color-coding; red represents […]


Google Analytics Reporting in Raven
By Heather Haley

June, 2014

Video: Google Analytics Reporting Mini-Tutorial

Is all of the data available in Raven’s Google Analytics section reportable? Yes it is! Anything you see in the Google Analytics section is easily reportable by going into the Reports Section > Report Wizard. New Raven Google Analytics Overview Choose to create a new report. Then choose from the modules on the left which […]


Google Analytics Reports - Table Dimensions
By Heather Haley

June, 2014

Video: Google Analytics New Table Dimensions

What are the new table dimensions in Raven’s Google Analytics integration? I’m so happy you asked. When you go into the Google Analytics section in Raven, you will see that every section has a line graph with a table below. We now gives you a lot more options as to what dimensions you can have within this […]


New Google Analytics Overview
By Heather Haley

June, 2014

Video: Google Analytics Overview Mini-Tutorial

Why should you use Raven’s Google Analytics integration instead of going into Google Analytics itself? There are a few reasons. New Raven Google Analytics Overview First off, we went in and made sure that all of the language in our integration matched the new language in Google Analytics. So now you have “Sessions” and “Sources” […]


New GA Reporting Options
By Jon Henshaw

June, 2014

Bam! Better Google Analytics Reports Just Launched in Raven

It’s live! No more waiting for Raven to update our Google Analytics reports with the data you want most. Based on customer feedback, we reorganized and added more than a dozen new metrics and views to make your reports really sing. Two key new menus make it much easier to find the data you need: Table Content chooser (a.k.a […]


GooGoo Cluster Boxes
By Arienne Holland

June, 2014

Raven Puts the GooGoo in Google Analytics Reporting

Update Wednesday, June 11, 2014, 2:15 p.m.: The updated Google Analytics reports are now live in Raven. Check out what’s new and improved below, enter our GooGoo contest, then go play in your Raven account! Ever had a GooGoo Cluster? It’s a milk chocolate, caramel, peanut and marshmallow nougat confection that tastes like… well, that tastes like the […]


New GA for Marketers
By Jon Henshaw

May, 2014

(Re)-Introducing Google Analytics Optimized for Marketers

When Raven first integrated Google Analytics (GA) data several years ago, we solved three problems online marketers had with GA. Marketers couldn’t find their way around a complex GA navigation. Raven created a simpler navigation. Marketers couldn’t find or create the metric views they wanted in GA. Raven integrated only those metric views — no confusing noise. […]


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