Raven Tools

Raven interactive marketing reports
By Arienne Holland

September, 2014

New Feature: Custom, Interactive, Beautiful Online Marketing Reports

What would you do with more time? Imagine that you finish work an hour early today. Done — no lingering tasks. Will you cook supper instead of grabbing fast food? Take the dogs for a walk? Go to bed early? Extra time is precious. It’s a gift that Raven strives to give busy marketers every day. That’s why […]


Raven Tools Hosts Girl Geek Dinner
By Nicolette Beard

September, 2014

Raven Hosts Girl Geek Dinner

When I first arrived at Raven and was told that we were planning a girl geek dinner, I thought my manager meant the ladies at Raven were going out for a night on the town. Sounded like fun. I now know that the geek dinners to which Arienne Holland referred are arranged by a Nashville-based organization founded in 2013 […]


Zen Master of Marketing
By Nicolette Beard

August, 2014

Why the “Zen Master of Marketing” Chose Raven Tools

Shama Hyder, CEO of The Marketing Zen Group, wrote the book on social media marketing, literally. She is the bestselling author of The Zen of Social Media Marketing and an international keynote speaker who has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama. Known as the “Zen […]


Google Shopping Campaigns
By Lance Conzett

August, 2014

Shop ‘Til You Drop: Google Shopping Campaign Data Now Available in Raven

You asked for it and we’ve delivered: Google Shopping campaigns are now supported in Raven’s Google AdWords tool. You can find this in your account by navigating to PPC > AdWords Metrics and seeking out the Shopping section. All of your active Google Shopping campaigns will show up in this listing and, as with just about […]


New Marketing Reports
By Jon Henshaw

July, 2014

Sneak Peek: Raven To Launch New Reporting Engine

A lot has changed since we first launched our reporting engine seven years ago. Mobile has taken over most of our lives, and we’ve come to expect a lot more from our online reporting software. While Raven’s reporting engine has served our customers well, we realized it was once again time to exceed expectations. We set […]


Raven's Status Update Wizard
By Nicolette Beard

July, 2014

New Feature: Find Out What the Wizards at Raven are Solving

If you’ve ever attended one of our online marketing training classes, then you may recall hearing a trainer refer to our behind-the-scenes wizardry. Today, we’re giving you a look behind the curtain with two new pages. Raven Software Updates We just launched a changelog for software updates. Changelog is one of those words used in IT […]


Click Consult UK Team Photo
By Nicolette Beard

July, 2014

Agency Team Finds Raven Indispensable!

Not every company can boast customers who want to shout their praises. Raven’s been fortunate. It seems as though every month we get emails from customers asking how they can be featured on our website or in our newsletter. Click Consult, a U.K.-based digital agency, is one such customer. They’ve been using Raven for nine […]


marketing data sources for reporting
By Nathan T. Baker

July, 2014

Moz and Majestic Make Beautiful Babies Together

Beautiful people make beautiful babies. In the same way, a data mashup can be a beautiful thing when great data comes together from two sources. In Raven software, you’ll find data mashups around every corner, so we’re familiar with what makes a great one. First, a data mashup is great when there are high quality data sources […]


Google Analytics eCommerce Data
By Raven Tools

July, 2014

Video: Google Analytics eCommerce Data Mini-Tutorial

Where do I find my eCommerce data in Raven’s Google Analytics section? Go to the Campaign menu, and navigate to Google Analytics. Within Google Analytics, you will see tables. Of these tables, you can choose Table Content. Once you choose eCommerce, then the data in that table will be based on any eCommerce you have synced up within […]


Google Analytics Advanced Segments
By Heather Haley

July, 2014

Video: Google Analytics Advanced Segments Mini-Tutorial

Can I implement Advanced Segments from Google Analytics in Raven? As a matter of fact, yes you can! Go to the Campaign menu, and navigate to Google Analytics. You’ll see a side menu within Google Analytics. Advanced Segments has its own drop down menu. GALaunch Videos-AdvSeg-Final The data in Advanced Segments are automatically populated from within Google Analytics. […]


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