Social Media

Ryan Gosling Pinterest
By Raven Tools

May, 2012

8 1/2 types of content that go viral on Pinterest

It’s official: the Internet community has officially gone off the deep end over Pinterest. We tweet our pins. We Facebook our pins. We write articles about how Pinterest is the Next Big Thing and how it Sends So Much Traffic and how it’s basically the Greatest Thing Since Twitter. And yes, America, Pinterest may be […]


5 ways to Storify your social media marketing
By Courtney Seiter

May, 2012

5 ways to Storify your social media marketing

I can’t believe it’s taken me this long to get Storify into Raven’s Tools We Love series. Maybe I just didn’t want to give up the awesome secret of this tool. Storify is an easy and fun (yes, really! I promise!) way to pull together content from all over the social web to create a […]


50+ huge ideas from #SoSlam
By Courtney Seiter

April, 2012

50+ huge ideas from #SoSlam

Social Slam April 27 in Knoxville, Tenn., was a day of big ideas, big speakers and big fun. If you weren’t there, or even if you were and just couldn’t keep up with it all, here’s a cheat sheet of more than 50 of the conference’s huge ideas. [View the story “50+ huge tweets from […]


Break the rules! How to create YOUR social media strategy
By Courtney Seiter

April, 2012

Break the rules! How to create YOUR social media strategy

Have you noticed a change happening lately in social media? Brands are beginning to take control of their social media destiny. They’re ditching the averages, the best-time-to-tweet rules and best practices and doing what works for them. And it’s about time. Why is it happening now? Because we’re not average, and neither are our brands. […]


Amber Naslund
By Courtney Seiter

April, 2012

10 questions with social business expert Amber Naslund

One of the best-known names in social media thought is Amber Naslund. The co-author of the best-selling business book The NOW Revolution, about the impact that social media has on how businesses work today, Amber is also the co-founder and president of SideraWorks, a social business consultancy that helps companies adapt to the complex business […]


ducks-on-beach
By Raven Tools

March, 2012

Optimizing Facebook Timeline for parent and local fan pages

If you’re marketing a brand on Facebook, you may have March 31, 2012 circled on your calendar. That’s the day all brand Facebook Pages become Facebook Timelines – whether you like it or not. There’s plenty of good information out there about setting up your Timeline. But if you’re a brand with multiple storefronts, you […]


pin-all-the-things
By Courtney Seiter

March, 2012

15 questions brands should ask before getting on Pinterest

If you’ve been debating whether to get on the Pinterest bandwagon, it may be time. The image-sharing social network is now one of the top 30 US websites based on total pageviews. Pinterest received more than 103 million total US visits in February – a 36 percent increase over January visits. If your brand or […]


28 definitions of social media ROI
By Courtney Seiter

March, 2012

28 definitions of social media ROI

Recently on our Facebook page we asked a simple question. The topic? Only a few little words, but so capable of striking fear into the hearts of social media marketers everywhere. As for the answers, we got everything from “blahblahblah” to “fun and profitable” (we’re definitely going to follow up and find out HER secret!). […]


Social media monitoring for strategic business decisions
By Arienne Holland

February, 2012

Social media monitoring for strategic business decisions

There’s nothing like 30 Rock satire. When I started talking at Social Media Explorer’s inaugural Explore event for social media marketers in Dallas last week, I wasn’t sure if the concept of using social media exclusively to listen for business strategies was too simple, too advanced or too boring. 30 Rock to the rescue. [slideshare […]


The sound of social media: Explore Dallas-Fort Worth interactive playlist
By Courtney Seiter

February, 2012

The sound of social media: Explore Dallas-Fort Worth interactive playlist

You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked the event’s speakers (update: and Social Media Explorer head honcho […]


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