Social Media

facebook
By Courtney Seiter

November, 2012

Good news for brands on Facebook: Get Notifications and Pages feed

Your fans love you on Facebook. You post great content, host lively discussions and make sure you stay involved in your page. So why are you seeing a decrease in the number of fans your posts reach? While a brand’s posts are never seen by 100% of its audience, recent tweaks to Facebook’s Edgerank algorithm […]


hercules-hero
By Raven Tools

November, 2012

11 social media tips to go from zero to hero

Becoming a social media hero is no easy feat. However, let’s get something straight: When I say “hero” I’m not describing those self-proclaimed social “gurus” or “experts” you’re ignoring in your streams. I’m talking about the people hustling in the trenches every day, the ones behind that piece of content you just had to share, and the brave […]


false-graffiti
By Courtney Seiter

October, 2012

Don’t fall for the Facebook Interest List rumor

Facebook rumors are nothing new. (Despite what you may have read, Morgan Freeman and Jeff Goldblum are still alive). But one that’s been spreading like wildfire through the local businesses I follow on Facebook isn’t helping anyone out. Here’s what I’m talking about: But I don’t want to pick on my beloved vegan meal kit […]


visuals add to your marketing presence
By Raven Tools

October, 2012

Get seen with a visual content strategy

Go and take a look at your favorite blog. Now check out your favorite Facebook fan page, the one you always make sure to read when it pops up in your timeline. Notice any similarities? Chances are, both places use pictures as much as they use words to tell their story. It’s part of a larger […]


Lillian Sproule, criminal record number 746LB, 31 October 1928.
By Arienne Holland

October, 2012

Social media crimes of passion

Social media crimes of passion can happen during everyday social media interactions or during crisis situations. You can plan your responses in advance—yes, even for issues you don’t even know are coming—and prevent a social media crime of passion from damaging your brand’s reputation. A 2012 Pubcon presentation will explore this theme along with several […]


dominos
By Raven Tools

October, 2012

Social media basics for SEO gains

What’s that I hear you cry? Another Google algorithm update? Nooooo! It seems like you just can’t take your eye off the SEO ball for a second these days. There’s always something new coming into the mix that changes the rules. But what is clear is that businesses are placing increasing emphasis on social media. […]


Case study: What can you do with social media listening?
By Raven Tools

August, 2012

Case study: What can you do with social media listening?

As a PR professional who’s been in communications for more than 15 years, I can say there’s never been a bigger change than the introduction of social media. It’s been both exhilarating and fraught with challenges and steep learning curves. And yet the premise of solid communication is still the same: listening. Most brands and […]


Why you shouldn’t skimp on a social media plan
By Raven Tools

August, 2012

Why you shouldn’t skimp on a social media plan

I saw a blog post recently that said the need for a social media plan is one of the “seven lies” surrounding social media discussions. The blogger’s point was that social media shouldn’t be put into its own marketing silo, rather, it should be part of a broader marketing plan of an organization. He wrote, […]


14 weird questions with Social Media Explorer’s Jason Falls
By Courtney Seiter

August, 2012

14 weird questions with Social Media Explorer’s Jason Falls

You know how really get to know someone when you travel with them? Well, Raven is on a five-city tour with author and Social Media Explorer CEO Jason Falls as a top sponsor of his Explore tour, and we’re learning a lot about him. For instance, did you know he’s the biggest douchebag in social […]


forget-yourself quote by Henry Miller
By Courtney Seiter

July, 2012

Social media and the art of being interested

Are you one of those people who has a hard time remembering names when you meet someone new? I was, too – and then I learned what the problem was: I’m a jerk. It turns out that how well you can remember names has nothing to do with your brain or memory and everything to […]


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