By Tadeusz Szewczyk

June, 2014

How One-Page Websites Hurt You in Search & on Social Media

There’s a current Web design trend that’s disadvantageous to your overall success on the Web. It’s called one-page websites – sites that only have one page and instead of linking to internal pages, just scroll when you click on the navigation. Single-page websites are neither findable nor sharable, and the user experience of unexpected scrolling is […]

Links Pass Sniff Test
By Nicolette Beard

June, 2014

When Is It Okay To Link to Other Websites?

People who surf the Web all day love shortcuts and efficiencies. When you’re writing an online article, it seems obvious to link out to websites that your readers might want to check out. You’re just making it convenient for them, right? That might be what you think, especially if you’re new to online marketing. Many […]

Outworn Rusty Online Marketing Tools
By Nicolette Beard

June, 2014

Are You Finding Your Online Marketing Tools Lacking?

You may have heard the phrase, “The tools you use are only as good as the person using them.” But what if the opposite is true? That was the dilemma that SEO 24/7 Ltd. faced when they discovered the online marketing tools they had been using were outworn, dated and therefore, unreliable. They used it to […]

Woman Golfing
By Nicolette Beard

May, 2014

Why Link Building Is A Lot Like Golf

In the United States, Memorial Day signals the unofficial beginning of summer. Those lucky enough to live in warm climates can enjoy outdoor leisure activities year round. But in Nashville, Tenn., where Raven is located, summer provides a narrow window of opportunity to get out and hit the links. This got me to thinking how […]

seo website auditor comparison
By Joe Beaulaurier

May, 2014

Website Auditor Tools: Compare the 11 Greatest Hits

Ever since I realized the importance of optimizing every element on every page on the Web, website auditor tools have been in demand. These tools “crawl” your website one page at a time by following links on each page and/or by following a sitemap. Data collected during the crawl is then delivered in some form […]

TLD Fail
By Jon Henshaw

May, 2014

How Marketers Can Use the New TLDs to Their Benefit

There’s a lot of new top level domains (TLDs) coming our way – almost 2,000 in all. The hope is that people and companies that couldn’t get the domain name they wanted with a .com or other common TLD will not only be able to get the one they want, but will also get one […]

Angry Panda
By Trevin Shirey

May, 2014

Panda 4.0 & Google’s Giant Red Pen

Panda 4.0 rolled out over the past several days, and it seems to be a pretty significant update. While some Panda updates have been a ‘data refresh,’ there are a lot of bigger ripples this time around (~7.5% of English queries.) Panda is designed to keep websites with low quality content from ranking near the […]

parallax responsive design
By Nicolette Beard

May, 2014

How Does Parallax Design Affect a Website’s SEO?

Parallax website design represents the latest frontier of customer experience and user engagement. Originating from the gaming industry, “parallax” came from the visual effect of 2D side scrolling video games that gave the illusion of depth. With parallax site design, the background of the website moves at a different speed than the rest of the […]

The Replacement Killers
By Tadeusz Szewczyk

April, 2014

SEO for Print Publications – It’s Not Impossible

A year and a half ago I spoke at a print media conference. It was all doom and gloom about how newspapers get closed down all over the place and how the future is about the Web. That’s true but only to some extent. Many problems are self-made, others are about unused opportunities, SEO for […]

Dead Flowers
By Courtney Seiter

March, 2014

Guest Blogging is Dead (at Raven)

Editor’s note: Former Raven blog editor Courtney Seiter wrote this blog post on January 16, 2014. Yep, that’s four days before the head of Google’s Webspam team, Matt Cutts, effectively killed large-scale guest blogging, calling it a spammy link building tactic. Fast forward exactly two months. Courtney took a full-time writing job elsewhere, MyBlogGuest is […]

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