SEO

abstract street scene
By Nicolette Beard

February, 2015

Embrace the New Reality of Link Building

It’s always fascinating to me to see what captures the interest of the SEO community. A recent post on Search Engine Land recommending webmasters avoid link building did the trick this time. Based on the comments, it was clear that Google continues to be a lightening rod for the search industry. It’s easy to misinterpret […]


Pivot
By Trevin Shirey

February, 2015

Using Your Worst Nightmare To Fuel Growth

There’s a scene in The Sopranos where an up-and-coming rap artist, named Marvin, makes one of the strangest marketing decisions in TV history. He decides to spend $7,000 to get shot. Yes, $7,000 not on social media or a radio spot but on one bullet to the “fleshy part of the thigh.” After seeing fellow […]


Attack of the Referrer Spam
By Jon Henshaw

February, 2015

How To Stop Referrer Spam

Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site […]


Bird Droppings
By Nicolette Beard

January, 2015

SEO is Not To Blame for Your Crap Content

During a hiring phase in November, I interviewed one social media candidate who was an active blogger. I asked him how he optimized his blog for search engines, because a key social media skill is in understanding the interplay between search and social. He told me: I don’t do SEO. I don’t want to risk […]


Penalty Box
By Nicolette Beard

January, 2015

How To Escape the Google Penalty Box

If you’re new to the Raven blog, then you may be new to our online training classes also. I’ve conducted two so far (you can find them here and here) and have been amazed at not only how many people stay for the Q&A, but also the questions people ask through our Help Desk following these […]


Baby goats
By Nicolette Beard

January, 2015

7 Link-Building Predictions for 2015

According to Chinese astrology, every year is associated with an animal with lucky numbers, colors and flowers accompanying the animal for any given year. The year 2015 is the Year of the Goat, and its lucky number is seven. So, in honor of the still newish new year, I’ve compiled seven link-building predictions to guide […]


Confusion
By Kate Dore

January, 2015

Does Social Media Impact SEO?

Photo Credit: Matthias Ripp via Compfight cc Ever since Matt Cutts, head honcho of Google’s Web spam team, announced one year ago this month that Facebook and Twitter signals are not part of the search engine’s ranking algorithm, digital marketers have publicly expressed a collective “WTF?” regarding social media’s impact on driving organic SEO. While […]


Must have WordPress Plugins
By Jon Henshaw

January, 2015

8 Must Have WordPress Plugins

When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and […]


Man Kicking Ball Against Autumn Sky
By Nicolette Beard

October, 2014

3 Technical SEO Wins for Brand New Clients

In most parts of the United States, cooler, autumn weather is upon us. For many in the online marketing world, it’s a time to reflect on the past nine months of work and start thinking about your 2015 to-do list. One of the must items on this list is to perform an annual website audit, especially for […]


Hit the Target - Bullseye
By Nicolette Beard

September, 2014

How To Convince Clients There’s Value in SEO

With hundreds of ranking variables, it may seem like an impossible task to communicate the value of SEO to clients, even though Raven makes it easier. While performing technical SEO can be challenging, the value of on-page SEO is easily demonstrated with tools like Site Auditor and Site Performance. What is difficult is a search algorithm, but, in […]


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