SEO

Everything In SEO Has A Purpose
By Lee Smith-Bryan

November, 2007

Everything In SEO Has A Purpose

“Lets build a web site.” “Okay, but we need to make it look good!” “We also need to be able to find it on the search engines!” “Then lets consult every resource we can and follow all their lists without question, then we’ll have guaranteed success!” Search Engine Optimizers will often scour the Internet looking […]


SEO Mistakes To Avoid
By Lee Smith-Bryan

November, 2007

SEO Mistakes To Avoid

SEO specialists that are new to search engine optimization often make mistakes that can be detrimental to their websites. Although every SEO campaign should use a set of core techniques, there are elements to a campaign that should be considered before and during the campaign. Since achieving solid and consistent search engine rankings take time, […]


Search Engine Optimization Tips
By Lee Smith-Bryan

October, 2007

Search Engine Optimization Tips

Search Engine Optimization has evolved considerably over the past couple of years. With increasing social media exposure, basic SEO techniques can often be overlooked. Whether you’re part of a small company or you author your own blog, it’s important to remember the tried-and-true SEO techniques. Lee Odden at the Online Marketing Blog has written a […]


Negative SEO Being Used to Exploit Search Engines and Hurt Competitors
By Jon Henshaw

October, 2007

Negative SEO Being Used to Exploit Search Engines and Hurt Competitors

The idea of Negative SEO — any type of SEO technique used to hurt a competitor — has long been a subject that seasoned SEO specialists like to keep quiet about. It’s not because they use those techniques, it’s because it’s so easy to do and they don’t want anyone to know about it. Unfortunately, […]


Google vs Text Link Ads
By Scott Holdren

October, 2007

Google vs Text Link Ads

Google has reached a monopolistic milestone with its recent changes to the treatment of paid links. While I believe they are still operating within reason, they are edging ever closer to the danger zone, after which I will not be surprised to see regulatory intervention. Recent changes to Google’s index have been focused around the […]


Google SEO Update: Underscores, URL Depth and More!
By Jon Henshaw

July, 2007

Google SEO Update: Underscores, URL Depth and More!

Stephan Spencer, from CNET’s News Blog, posted an informative entry about changes that are taking place with Google’s search engine. Of particular interest was the news from Matt Cutts regarding underscores in URLs. Traditionally, underscores were treated differently from hyphens. Hyphens have long been the preferred method for dividing keywords up in a link. Whereas, […]


Google’s 950 Penalty
By Jon Henshaw

January, 2007

Google’s 950 Penalty

There’s a lot of buzz going on about Google’s 950 Penalty. The problem webmasters are having has been called the 950 penalty, because pages that have traditionally performed well in the SERPs are being shifted from the top-ten position to the nine-hundredth position. The key thing with this so called penalty is that it’s only […]


New Semantic Elements Being Considered for HTML 5
By Jon Henshaw

January, 2007

New Semantic Elements Being Considered for HTML 5

Roger Johansson posted an interesting entry on his site entitled, “Elements and Attributes in HTML 5.” In his entry he lists some new elements that are being considered for inclusion in HTML 5 (the next major version of HTML). article A section of a page that consists of a composition that forms an independent part […]


Google Updates Webmaster Guidelines
By Jon Henshaw

October, 2006

Google Updates Webmaster Guidelines

Google recently announced that they’ve made a change to their algorithm that now permits a parameter that is commonly used in the URLs of dynamic websites. On the Official Google Webmaster Central Blog, Venessa Fox stated: Don’t use “&id=” as a parameter in your URLs, as we don’t include these pages in our index. However, […]


Corporate Link Bait Examples
By Jon Henshaw

September, 2006

Corporate Link Bait Examples

There’s been a lot of buzz lately about link bait. Link bait is a term used for creating content that will get people to link to it. It’s not a new concept, but now it seems to have an semi-official term. Link bait is important, because the result can mean high traffic and notoriety to […]


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