Posts written by Jeremy Rivera

SEO Metrics
By Jeremy Rivera

May, 2013

Marketing voices, part two: The changing metrics of SEO

When it comes to Internet marketing, things are constantly changing. In the second half of our roundup of marketing opinions, we’ll focus on how SEO is evolving when it comes to strategy, metrics and quantifying your success. Meet the marketers Mike Arnesen: Blogger and senior SEO Analyst at SwellPath Phil Buckley: Blogger and director of SEO at Virante […]


SEO Metrics
By Jeremy Rivera

April, 2013

16 marketers on the metrics that matter

If you can’t measure your efforts and explain your results, you’re going to have a hard time justifying your marketing work. Raven recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – and thus, the value of your work – to clients. […]


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By Jeremy Rivera

April, 2013

An OPEN approach to social media outreach

As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. Those who have taken the time and energy to build […]


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By Jeremy Rivera

April, 2013

Imaginative marketing with cinemagraphs

There’s something about the emotion captured in an image that has fascinated us since the time of cave paintings. Today, it seems like we’ve moved from still lifes and realism to crudely drawn rage comic memes and simple animated GIFs. A downhill slide for art? Maybe. But one art form with a surprisingly intense visual […]


Square Cat Skates
By Jeremy Rivera

March, 2013

Outreach link building in 5 simple steps

As a roller derby referee, I’m serious about my skates. So when I’m at Square Cat Skates, I’m there as a customer. But what if I were there as an SEO, running a link building campaign with the California roller skate and roller derby gear shop as my client? That’s the scenario I walked through […]


Ultimate List of marketing Twitter chats
By Jeremy Rivera

December, 2012

Ultimate List of marketing Twitter chats

Twitter is a hub for influential people – including authorities on SEO, social media and online marketing. The difficult part is separating the valuable messages from self-promotion. One way to cut through the noise and get to the good stuff is to find and participate in Twitter chats that are relevant to your industry. Twitter chats use […]


Join us at the Authorship Meetup
By Jeremy Rivera

November, 2012

Join Raven at Nashville meetup on Google Authorship

If you have searched anything in Google lately, you might have wondered why some results have photos attached to the article. That’s Google’s new system of rich snippets for writers, often referred to as Google Authorship. Not only does Google Authorship enhance search results—making it easy to know which articles are written by your favorite […]


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By Jeremy Rivera

October, 2012

Ultimate List of Google Authorship Resources

Update June 27, 2014: In light of Google’s recent announcement, we thought we’d post the latest update from Search Engine Land, Google Drops Profiles Photos and Google+ Circle Counts In Search Results, until we can rewrite this post to reflect these changes. Big changes have come to Google search results since the big G started its […]


Find Raven resources on YouTube, Scribd and Slideshare
By Jeremy Rivera

September, 2012

Find Raven resources on YouTube, Scribd and Slideshare

In addition to working on tool updates, a Chrome toolbar and Schema Creator WordPress plugin, we’ve also been busy coming up with a few new ways for our customers to keep up with Raven news, resources and extra content. Here’s a rundown. Raven’s YouTube channel Join us on Raven’s official Youtube channel, where we provide […]


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By Jeremy Rivera

August, 2012

Ultimate List of conversion optimization tools

The goal of any website is to get a user to take action. Whether you’re trying to get them to subscribe to your blog, buy a product, fill out a contact form or anything else, it’s all about improving your conversion rate. With that in mind, here’s our Ultimate List of tools you can use […]