There are times when we revisit a feature and see something that’s glaringly missing. We call those “duh” moments. Not having you authorize Google Analytics (GA) when you add a new Website to Raven was one of those moments.
Raven utilizes GA throughout the platform. It’s used within the dashboard and integrates with our social media tools, ranking results tracker, email monitoring and campaign reporting.
It only makes sense to add authorizing GA to the add a new Website process, so we did. After you authorize GA, and finish the add a new Website process, you’re taken to the Dashboard, which will now have active GA modules.
But wait, there’s more!
Since GA is full of insightful information, we figured it was a good idea to use that data to help get a Website started in Raven. So that’s what we did.
When you add a Website in Raven, authorize GA and also check the option to auto-discover, the system will auto-populate the Keyword Manager and Link Manager. In addition, the auto-discover feature will also auto-populate the Competitor Manager and start tracking the keywords in the SERP Tracker.
We hope these changes will help new (and existing) users get up and running quicker.
Update: Based on the <exaggerate>hate mail and death threats</exaggerate> we received from customers in the UK, we’ve updated the setup wizard. We added back the option to choose the search engines you want to track ranking results with. We also made tracking the keywords that are auto-discovered optional.