Social media monitoring is more than simply replying when your brand is mentioned on Twitter. It’s even more than responding to every mention, review and comment —positive or negative.
The best social media monitoring strategies propel you beyond simply reacting to what others are saying about you and into the realms of competitive intelligence, lead generation, product development and marketing insights.
Fortunately, you don’t have to spend hours a day to get all the benefits of social media monitoring. All you need is the right plan in place – and a few tools to make sure everything you want to see is coming in, and all the noise is filtered out.
To get your wheels turning, here are 50 ways to max out your social media monitoring – from basic brand monitoring to more elaborate.
Use a social monitoring tool to:
- Monitor your brand’s name.
- Monitor all variations of your brand’s name.
- Monitor any potential misspellings of your brand’s name.
- Monitor the names of the most active/visible members of your company.
- Catalogue positive sentiment mentions for future marketing use.
- Monitor mentions of specific campaigns you may be running
- Monitor and translate mentions in any other languages in which your brand is likely to be mentioned.
- Use a tool like Percolate to email you a list of the day’s most shared stories in your industry.
- Set up free alerts focusing on industry terms using tools like Google Alerts, Social Mention or Talkwalker.
- Subscribe via email or RSS to blogs and news sites devoted to your industry.
- Follow Quora questions focusing on your industry.
- Create Twitter lists of the major players and news sources in your industry.
- Monitor hashtags for conferences happening in your industry.
- Monitor frequently used industry hashtags.
- Create and save Twitter searches focusing on major industry terms and hashtags.
- Use a tool like Topsy to subscribe to an RSS feed or email alert of industry terms.
- Join Google Groups and forums related to your industry. Sign up for email alerts or subscribe via RSS when available.
- Create Twitter lists focusing on specific industry topics.
- Follow your competitors on Twitter.
- “Like” your competitors on Facebook
- Create a special Circle for competitors on Google+.
- Find and subscribe to competitors’ YouTube channel to monitor their videos.
- Find and follow competitors’ Slideshare account to monitor their presentations.
- Create a Facebook Interest List of your competitors on Facebook.
- Subscribe to competitors’ Facebook updates via RSS.
- Subscribe to competitors’ blogs via RSS. (Use tools like Feedly or Feedbin.)
- Subscribe via RSS to Quora topics and questions about your competitors.
- Set up a Twitter search for mentions of your competitors. Use Advanced Search to get specific.
- Use a service like Twilert to send you all daily Twitter mentions of competitors.
- Create a private Twitter list of your competitors’ accounts.
- Create a Twitter search for competitors’ @ replies. Use “-http” to filter out retweets.
- Create a Twitter list of the most active/visible employees of competitors.
- Use a tool like Topsy to subscribe to an RSS feed or email alert of competitor mentions.
- Get on competitors’ email lists.
- Monitor public customer forums like Get Satisfaction or review sites for competitor mentions.
- For local businesses, subscribe to competitors’ Yelp RSS feed to monitor their reviews.
- Want to be alerted the second a competitor posts? Have IFTTT send you an email or even a text message so you’re always in the know.
- Monitor for and respond to questions about your brand.
- Monitor for negative mentions of your brand.
- Assign questions and problem mentions to team members.
- Create alerts for your brand name plus words like “hate” or “sucks” to ferret out more negative mentions.
- Tag complaints frequently reported about your brand. Create a system to move issues quickly up the chain of command.
- Tag and escalate requests customers make about your brand.
- Keep track of conversations with vocal customers, nurturing them into brand advocates.
- Monitor for key phrases relating to your product or brand (Example: For Raven Tools, this might be phrases like “link building” or “Google Adwords tools”).
- Add qualifying words like “anyone,” “recommend” or “suggest” to industry phrase searches to find people who might be searching for a product like yours.
- Create a Twitter list of industry influencers you’d like to target.
- Create a Twitter list of advocates and fans of your product.
Content idea generation
- Identify frequently asked questions about your brand or within your industry. Consider a blog post, FAQ or other resource that can answer these questions.
- Does your industry have a Reddit community? Create a metareddit search focusing on terms relevant to you. Keep track of questions being asked or questions that aren’t being answered well.
- Use a service like Muckrack to identify journalists working on topics related to your industry, and keep up with what they’re reporting.
- After a breaking news event in your industry, set up a search for terms to follow up on.
- Search for phrases like “infographic” to find shareable content to link to on your own blog.
- Monitor industry-related Twitter chats for questions or potential ideas.
Those are my top 50+ ideas for maxing out social media monitoring. What are yours? I’d love to hear them in the comments.
Photo courtesy martijnvandalen on Flickr