What You Get
- Up to 1,000-word news release, with options to add photos, videos and more
- Vast distribution from a top-tier service
- Search engine optimization and visibility
- Agency affordability (without a subscription)
- Unique add-ons, such as a Times Square "billboard moment" photo
What It Does
Get your brand’s news content in front of potentially millions of people.
Directly within Raven, you can create your release and use the simple step-by-step process to send your order to PR Newswire. After PR Newswire accepts your release, the service automatically:
Publishes your message on PRNewswire.com. Every release is published on the top website in the news release industry and syndicated to its RSS feed.
Targets your message to niche audiences. Every release can be targeted to specific topic or industry audiences — which you get to select beforehand.
Distributes your message to 1,000+ outlets and websites. Releases can be sent to more than 1,000 top-tier journalists, bloggers and website owners.
Shares your message on major social networks. Releases can be shared with the tens of thousands of followers of PR Newswire’s social media accounts, including Twitter and Facebook.
What you’ll love
You can embed videos in your release. Press releases that include video multimedia get nearly 10 times more views than text-only releases. That’s along the lines of what we hear from experienced journalists, too. Add a YouTube video for a flat fee.
You get maximum SEO of your release. More than 60% of the traffic to the press release section of PRNewswire.com comes directly from search engines. Also, PR Newswire makes sure your release is surrounded by related content and links to industry news.
You can thrill clients with affordable Times Square exposure. No, “affordable Times Square exposure” is not the world’s biggest oxymoron. With PR Newswire, you can opt to have your headline and image display on the Reuters sign in Times Square. Then, for a flat fee, you can give your client a tangible memory of their billboard moment with a color 8″ x 10″ photograph.
You don’t have to get a new vendor approval. Because you’re ordering PR Newswire press releases from within Raven, you won’t need to get (yet another) new vendor number — or go to (yet another) tool for the same service. What you order through Raven you pay for through Raven. And Raven doesn’t charge a penny more than PR Newswire charges.
You’ll never worry about accidentally overpaying. You can always see exactly how much your release costs during every step and add or remove features to adjust the price. And if PR Newswire happens to reject a release, you won’t be charged anything.
What you get for the money
PR Newswire’s iReach releases start at $129 in Raven. The most expensive release — where you choose every single option — is $783. But you don’t have to choose all the bells and whistles, and you aren’t locked into a multi-thousand-dollar contract.
There are three main options for iReach releases, with add-ons available for each:
SearchReach ($129): Your 1,000-word maximum release is posted to PRNewswire.com and its RSS feed. Choose specific industry and subject audiences to target.
WebReach ($299): Get all the features of SearchReach, plus your release is distributed to the iReach syndication network of 1,000+ websites. Also, you can add an image (e.g., photo or logo) to your release.
WebReach Plus ($349): Get all the features of SearchReach and WebReach, plus an 80-character headline of your choice and your image will display on the Reuters sign in Times Square.
Optional flat-fee add-ons: All three types of releases can add SocialPost (where your release is distributed to PR Newswire’s Twitter feeds) for $59 or a YouTube video for $125. WebReach Plus customers can add an 8″ x 10″ photograph print of your release’s Times Square billboard moment for $250.
For more information, see Raven’s PR Newswire integration announcement.
What others think
“Will definitely be looking into this for a few clients. There seems like there is a ton of value here and it’s great that Raven isn’t adding any additional costs on. Good on ya Raven!” — Ken Fobert of PoweredbySearch
Who can access it
All paid Pro and Agency accounts are allowed to place orders. Trial customers can’t access PR Newswire through Raven. Upgrade from a free trial account to a Pro or Agency account to unlock this tool today!