What It Does

Google Analytics shows the business impact of your SEO, social media and PPC campaigns. Authorizing your Google Analytics account in Raven makes it easy to:

• Monitor campaign analytics, such as visits, engagement, traffic, keywords and landing pages
• See referral traffic for Facebook, Twitter and YouTube
• Use Google Analytics goal conversions to show ROI from SEO campaigns and social media campaigns
• Automatically add new referring websites to your Link Manager
• Enable ecommerce analytics

That’s just scratching the surface of everything Raven can do with Google Analytics.

What data it uses and keeps

Raven accesses your Google Analytics data to show:

• Visits
• Page views
• Page/visit
• Average time on site
• Bounce rate
• Traffic details by organic, direct, paid, and referral sources
• Top referring websites
• Top keywords

Raven integrates Google Analytics with a number of tools, including:

• Email to show traffic and goal conversions from email campaigns
• Twitter for traffic and goals conversions resulting from Twitter activity
• Facebook for traffic and goals conversions resulting from Facebook
• YouTube for traffic and goals conversions resulting from YouTube

What you can report

All of the Google Analytics data is available in Raven reports.

The Google Analytics Summary module is the most powerful and customizable. It includes:

• Date range
• Comparison to the past
• Daily, weekly or monthly results
• Metrics for page views, pages/visit, time on site and bounce
• Google Analytics goal conversions
• Raven events

Other Google Analytics reporting options include:

• Engagement
• Top Keywords
• Top Referrers
• Top Search Engines
• Other Traffic Sources
• Top Landing Pages
• Geo

The Top Referrers module can be customized to show traffic or goal conversions from a specific website or social network.