Whatever your relationship, you need three things to make measurement effective and efficient:

• Data collection
• Data reporting/dashboards
• Data analysis

Data collection

Raven’s greatest strength is bringing together data from more than 25 different online marketing accounts.

This includes data for SEO, social media, PPC advertising, analytics, email and more. No more crazy spreadsheets. No more downloading, importing, copy and pasting, etc.

Several of Raven’s best tools, such as Research Central for SEO, combine data from multiple accounts so you have all the crucial pieces of information in one place.

Here’s the complete list of Raven data partners and how they connect within the Raven platform.

Data reporting/dashboards

We cover campaign reporting in the next section.

Raven has dashboards within our app that make it easy to spot check campaign performance. These include:

• Google Analytics for traffic
• Social Monitor for social search results
• Twitter metrics
• Facebook metrics
• YouTube metrics
• Email metrics

All of the dashboards feature customizable date ranges and comparison metrics.

Data analysis

Raven’s data integration means you can spend more time on analysis, your most important task.

Raven also does some analysis for you and your team. These include the Keyword Insights that point out trouble spots — and opportunities — with your campaigns.