In early August, we’re releasing a simpler Raven. We organized our tools into simple sections. We crafted a simple design and navigation. And we created a simple tool to view and report accurate, not scraped, average ranking results for clients who demand them. Why? Because making your online marketing work faster and easier and simpler to report is our priority.
Raven started with five tools just for SEOs. Now it has more than 35 for a range of online marketing campaigns used by today’s agencies: SEO, Social, Content and PPC. So we organized them into those four categories, with Research and Reports sections on either end. And we bet you’ll find useful tools, features and integrations that you didn’t know Raven had.
Raven moved its navigation from the top of the screen to the left—a simple but significant change that instantly gives you more room to work. You can see more data at once, especially data that’s in list or table form, which saves you time and keeps you focused. Plus, this more responsive design and layout paves the way for a fully mobile web app.
Introducing Campaigns, formerly known in Raven as Websites. A campaign is a process. It involves strategy, goals, tactics and results. And it’s how marketers refer to what they do. Raven made two improvements. 1) You now store data and tactical work—whether social, PPC, SEO or content—in a Campaign. 2) Raven grouped tools and features that supercede tactics into a section called Campaign.
Raven doesn’t use scraped data. We pay to access the Majestic SEO and Google AdWords APIs, for example. But your clients are used to seeing Google search ranking results in reports...data that’s traditionally only available by scraping. Not anymore. We’re debuting a tool and report that rivals traditional ranking tools and reports—but with authorized data. Bam!