Prove social results
First, decide which metrics you should track and report
- 30 social media metrics defined and explained
- Encourages social marketing analysis based on results
There are hundreds of social media metrics you could track and analyze. Which ones are right for your brand? Which ones tell you whether your strategies are working?
This guide dives deep into 30 social media metrics — far beyond “just the basics.” It defines each metric, explains how to measure it and offers questions to consider.
Use this guide to set goals and improve your own social media measurement habits.
More importantly, share it with bosses and clients to help them understand the real value of your work.
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