Sitening, an Internet marketing agency, is founded.
Sitening begins developing tools for its own SEOs to use.
Sitening launches Raven SEO Tools, free tools that include an SEO Analyzer (now called Design Analyzer). A PDF of a report cost $9.99 at first, then $3.99.
October 16, 2007: An expanded Raven SEO Tools goes into beta with SERP Tracker, SEO Analyzer, Backlink Analyzer (now called Quality Analyzer), Campaign Manager (now called Link Manager) and SEO Reports.
February 12, 2008: Raven SEO Tools comes out of beta. It costs $20 a month and includes a new Firefox toolbar.
February: Raven adds Messaging and Alerts for easier team collaboration.
June: Raven adds a Contact Manager.
July: Raven integrates Google Analytics and launches the Report Wizard, which allows customers to white-label, schedule and email PDF reports.
September: Raven launches the Research Assistant, Keyword Manager and Competitor Manager tools.
October: Raven adds an Event Manager tool.
January: Sitening ceases to offer agency services. Raven software becomes the 100% full-time focus.
February: Raven adds Site Finder and Backlink Explorer tools.
May: The software rebrands from Raven SEO Tools to Raven Internet Marketing Tools.
June: Raven launches an iOS app for iPhone and iPad.
July: Raven launches a Facebook tool.
August: Raven launches a Twitter tool.
September: Raven integrates Campaign Monitor and MailChimp so that customers can include email marketing data in reports.
January: Raven launches the Find Contacts link building feature.
February: Raven significantly updates the Link Manager’s link monitoring options.
March 16: Raven integrates KnowEm’s social registration software into Persona Manager.
March 25: Raven transitions to third party data from Authority Labs for SERP Tracker ranking results.
April: Raven releases a new user interface.
June: Raven integrates Google Webmaster Tools.
July 18: Raven launches Insights tools to find keyword and content opportunities.
July 28: Raven upgrades the Link Manager again, adding even more flexibility.
August: Raven releases a Google AdWords tool for PPC campaign management and reporting.
September 6: Raven launches a Google AdWords Insights tool to help identify potential issues with PPC keywords and landing pages.
September 12: Raven adds Link Clips to the Link Manager.
November 3: Raven launches Social Monitor and Social Stream tools for social media monitoring and management.
November 17: Raven launches Research Central, a single tool that mashes up Majestic SEO, SEOmoz and SEMRush data for in-depth SEO analysis.
February: Raven integrates Facebook Insights metrics and updates the Facebook and Social Stream tools.
March: Raven updates SERP Tracker to support rank editing.
April: Raven releases Search Query Performance in the AdWords Insights tool.
May 1: Raven announces unlimited users for Agency accounts and doubles the number of users for Pro accounts, with no price increase.
May 8: Raven launches a Contact Relationship Manager (CRM) for SEO and social media.
May 15: Raven updates Research Central, Backlink Explorer and Site Finder tools with Citation Flow and Trust Flow metrics from Majestic SEO and significantly updates the Google AdWords metrics available in reporting.
May 31: Raven improves link record management in Link Manager, adding several features for better collaboration.
August: Raven launches a Chrome Toolbar.
October 9: Raven refreshes its Task Manager and Messages tools.
October 10: Raven upgrades link reporting options for more focused reports.
October 16: Raven integrates Copyblogger’s Scribe 4 SEO content analysis tool.
December 28: Raven creates SEO performance reports that are simple to create and share, including a unique Link Referrals report.
December 28: Raven consolidates all research tools into Research Central, with a quality analyzer score you can customize and full reporting capabilities.
December 28: Raven’s social tools get a makeover that makes them more consistent and easier to use. We also launch Twitter searches and list management from within Raven.
January 2: Raven closes SERP Tracker and ends the use of scraped Google data.
February 5: Raven adds email metrics from Constant Contact, AWeber, Emma.
April 2: Raven updates Backlink Explore, Site Find and Competitor Manager with reporting features. Raven also adds Alexa Rank, mozTrust, .gov and .edu links and Whois domain data to Competitor Manager.