Good reports for happy clients

Clients pay willingly — or, at least, complain less — when you can give them SEO reports showing results they can understand. Raven makes this process easy for you.

Over the past month, we have been hard at work on new SEO performance reports that are now available in Raven.

These five new reports marry Google Analytics traffic, goals and conversions with SEO staples like keywords and links. All of the new reports use comparative data to highlight campaign performance over time.

Click on any image for a larger view.

Five reports on the results of organic traffic

The five new SEO reports are based solely on organic search engine traffic, and they focus on Site Engagement, Goals, Landing Pages, Search Engine Share and Link Referrals.

Although it’s possible to view and report on some of this data directly from Google Analytics, the process is complicated, and reports don’t highlight the metrics that your clients will care about. Raven has made the reports easier and faster to create and better for communicating with clients.

1. Organic Site Engagement

One of the key responsibilities of an SEO is to increase organic traffic.

Raven’s new organic Site Engagement report helps you communicate your performance in this area to your client or manager, including the increase or decrease in visits, page views, time on site and bounce rate. You can use the Site Engagement report to highlight areas that need improvement, as well as campaign wins.

It also gives insight into the keywords that drive the most engaged visitors.

2. Organic Goals

SEOs shouldn’t just be increasing organic traffic, they should also be increasing the right kind of organic traffic. Most sites have goals (a.k.a. conversions), which can be as simple as viewing a page or as complex as filling out a form or purchasing a product.

The new Organic Goals view and report focuses on goal completions, goal values and goal conversion rates from organic traffic only. There are summary stats that include the performance for all goals, as well as a table that lists each goal separately.

3. Organic Landing Pages

SEOs are often tasked to optimize key landing pages and to drive targeted organic traffic to them.

The new organic Landing Pages report highlights the pages that have the highest amount of conversions and targeted traffic from organic search traffic.

The new view and report can also be used to discover new content opportunities. For example, content that performs well but has very little traffic can become the focus of a future campaign.

4. Search Engine Share

No SEO report would be complete without knowing which search engines are driving the most traffic. In addition to traffic, the new Search Engine Share view and report provides site engagement and goal conversion statistics as it relates to each search engine.

5. Link Referrals

Building relevant, valuable links is good SEO. Being able to prove the value of each link you’ve built is great SEO.

Raven’s new Link Referrals report lets you do just that by cross-referencing active link records stored in the Link Manager with referral data from Google Analytics.

The result is an exclusive report on the traffic, engagement and goal conversions that your link building efforts provide via direct referrals.

How to get started

All these views and reports are now live in your Raven account. To check them out, just navigate to Metrics > SEO and explore the tabs from there.

You can generate quick reports from each of these views, or you can go to Reports > Wizard and find the new SEO module to create more complete reports or schedule reports for the future.

More SEO reports coming

This is just the beginning for the SEO performance reports. We have a lot more report ideas we want to create. Be sure to let us know your great ideas, too.

In the meantime, we’re looking forward to your feedback on how we can make these new reports even better. Send feedback and ideas to Raven’s Chief Product Officer Jon Henshaw at jon@raventools.com.

What customers are saying

“I checked out the detailed review of the new SEO reports, looks great.” — Brian Fitzgerald, O’Rourke Hospitality Marketing

Have a question? Contact support@raventools.com.