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Facebook Likes Content Strategy Session description: What prompted Facebook to embrace content strategy, and what motivated them to scale the practice so quickly? A discussion of the rapid evolution of the team that’s shaping content strategy for more than half a billion users worldwide. Speaker: …
It’s not easy to keep track of the links created from your latest piece of linkbait. Sure, you can keep an eye on referrals in your analytics or go through the trackbacks on your post, but that can be both time consuming and incomplete. Raven …
If you’re starting a brand-new link engagement with a client (or even for your in-house gig), you can easily benchmark their current backlink profile and tag it with “benchmark”, “archive” or any other custom link type. This is a Raven tip shared by Rhea Drysdale …
Do you build up your backlinks through guest blogging? Keep track of what links you built for each article you wrote. Within each link record, there is a drop-down menu for you to select an article associated with that link. That way, you can always …
Raven’s reporting system offers lots of flexibility, but we know you might have your own pieces of data outside of Raven that you’d like to add to reports. Here’s one way to integrate outside images into your reports. 1. Within any reporting module, click on …
For every website you add to the Raven’s Link Manager, we store it in a database called the Website Directory. In the Website Directory, we show you what links are associated with that website, the status of those links and even when they were created. …
Ever have a client or a boss who says they don’t see their website ranking where you said it was? Don’t worry, Raven’s got your back. Each week when we pull your rankings, we take a snapshot of what the search results looked like. All …
Ever wonder if you’re tracking the right keywords on the right page? If you have connected Google Analytics to your Raven account, you can check. Head over to the Google Analytics tab and click “Landing Pages.” Then select the page you want to explore. Next, …
One of the most neglected portions of Raven by users is the one that should be embraced almost above all other: Website Settings. This is a magical place where you can take care of a myriad of options that affect the Website you’re working with. …
Agency account holders have the ability to control their team’s Raven usage. As the admin of your Agency account, you can set profile limits for: Research reports Tracked competitors Ranking results Link records and alerts Backlink Explorer and Site Finder reports Social Monitor searches To …