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Ever check out your Google Analytics metrics and wonder what might have spurred an increase in traffic to your website? Raven’s Event Manager can help you keep track of anything significant to your company, website or marketing campaign (a conference attended, an e-mail newsletter or …
Raven has the ability to track your search engine rankings across search engines in a variety of countries. Your Raven account includes an allotment of rankings you can track before your account incurs any overages. Find out the easiest ways to keep track of your ranking results usage in Raven.
Dear Raven, We are trying to set up reports for analytics traffic results using the top organic keywords reporting section. In the “Keyword Filter” parameter is it possible to filter to 2 parameters? We want to exclude terms that include the brand, but there are …
A great feature available to all Raven users is the ability to white-label accounts with custom colors and a custom logo. And, if you’re using a subdomain (yourdomain.raventools.com), the login page will feature your own logo once you’ve uploaded it. If you’re looking to customize …
Ever notice those little enhancements to traditional AdWords ads? It might be a phone number (which you could use for tracking) or some other component to your ad that helps it stand out amongst the rest. AdWords calls these enhancements “extensions,” which you can easily …
Google Plus traffic can be measured just like any other social network. Google Plus has its own referring URL that you can segment out in Google Analytics: plus.google.com. If you haven’t already, sync your Google Analytics account with Raven. Then, to view your Google Plus …
When it comes to reporting on links, you need more than general details to help measure your campaign. One of those important details is the type of websites you’re building links from. You’re probably not surprised to hear that it’s important to build links from …
Have you ever found yourself sorting through data in one of Raven’s tools and saw something worth sharing? The problem with most tools is that you’ll have to either send someone a screenshot of what you found or write up all of the steps it …
One of the features that really sets Raven apart from other Internet marketing platforms is the ability to create white-labeled reports on data from almost every tool in the Raven toolset. You can set up the reports to run automatically at whatever frequency you like, …
With every link that you build, you (hopefully) have a keyword in mind that you want to use as the anchor text for that link. Meaning, if you’re trying to rank for “best seo tools” you would use that as the anchor text to any …