Raven’s Advertising Tools Give You…
Confidence
Analyze and prove that you’re spending money on the right things.
Raven integrates your Google AdWords campaign data and your Google Analytics data so it’s easier for you to compare your paid advertising with your organic SEO work. You can quickly make adjustments to each campaign‚ a little money here, spending a little money there‚ the confidence that you’re seeing the complete picture.
Speaking of the complete picture: when you report your Internet marketing campaigns to clients or executives, now you can combine all areas of online optimization. You’ll have the data to support your case for spending more, or less, money on advertising, in an elegant PDF report you can white-label.
“Simple dashboards make PPC performance reporting fast and easy, making Raven an even more valuable part of your SEM toolset.”
Pamela Lund, PPC expert, thatpamchick.com
Simplicity
Focus on the money, then broaden your view
If you’re using Google AdWords, you know how complex the system can be. If you’re not, it might seem too scary to try. Our Google AdWords dashboard is streamlined and intuitive, with all the functionality you need. You can easily create campaigns, pause or start campaigns in bulk, manage multiple accounts, set extensions and more.
Raven’s Google AdWords management tool streamlines and centralizes your campaigns.
But Raven not only brings simplicity to the AdWords management process, it also simplifies your entire Internet marketing decision-making process. With more information from more sources, you can make the best educated decisions possible.
Accessibility
Everyone on the team can be in the know.
Remember that time someone on your team accidentally paused a major AdWords campaign? Or the day that someone mistakenly added an extra 0 to your daily budget and used up your entire month’s budget? Take advantage of Raven’s free read-only user access rights, and you can distribute a single login without worrying about errors.
Minimize mistakes with Raven:
everyone works with the same data set.
Also, because Raven centralizes SEO, advertising and social media campaign management, your entire team can work in sync from the same platform. Even if advertising is handled by the Advertising team, or SEO by the Marketing team, or social media by the Editorial team, everyone can work (and report) with one toolset. Encourage collaboration.
Questions?
“Why should my agency choose Raven?”
“I’m an in-house professional. Why is Raven for me?”
Better workflow
With one central location to manage your entire Internet marketing campaign—and no duplicate work—your team’s productivity will soar.
Admin control
Managers give each team member only the access they need. Then, as the admin, you can view the team’s progress, assign tasks and—with Agency accounts—set price limits to stay in budget.
Easy white labeling
Raven’s reports can be white labeled with your branding (or your client’s, for the ultimate personalization). You can also white label the entire Raven system with a custom domain.
Dedicated support and training
From the day you sign up, you have access to our Knowledge Base for step-by-step instructions, our support team for technical issues, and our free, ongoing online training.
Helpful integrations
Raven integrates messaging from the project management tool Basecamp and analytics from email marketing services Campaign Monitor and MailChimp. Order content from Textbroker or pay for social network registration from KnowEm. All this, all from within Raven.
More efficiency
Real-time data from trusted sources (that doesn’t cost extra). Faster research. Automated reporting. Think of Raven like the intern you’ll hire for the tedious tasks.
Sub-user access
Have you hired a consultant or agency for one component of your Internet marketing campaign? Give them sub-user access to your Raven account and keep up with their progress.
Simple reporting
Quickly build professional, branded PDF reports to share with management. Schedule the reports to e-mail out automatically to save even more time.
Dedicated support and training
From the day you sign up, you have access to our Knowledge Base for step-by-step instructions, our support team for technical issues, and our free, ongoing online training.
Helpful integrations
Raven integrates messaging from the project management tool Basecamp and analytics from email marketing services Campaign Monitor and MailChimp. Order content from Textbroker or pay for social network registration from KnowEm. All this, all from within Raven.
