Social Metrics

Raven helps you:
  • Analyze and report in-depth Twitter, Facebook Insights and YouTube metrics
  • Make connections between social media marketing and website performance

Social Metrics

Facebook Metrics
help you get the edge

When it comes to Facebook’s Edgerank algorithm — which determines what shows up in News Feeds — you need every advantage. Analyze in-depth Facebook Metrics for the Pages you manage directly in Raven. They range from reach to demographics to who’s talking about you.

Social Metrics screenshot

Report change over time to get
the most from Twitter Metrics

Some decision makers have given up on the elusive ROI of social media and relegated it as a channel for customer service. But as a marketing technique, Twitter updates are still very effective for engagement, brand awareness and traffic to your website. Track metrics over time to prove its value.

Social Metrics screenshot

Should YouTube videos be a bigger
part of your strategy?

Raven integrates basic metrics for unlimited YouTube channels. You can see how popular your videos are — and report YouTube Metrics next to metrics from other social networks. Over time, you may realize that an investment in video would pay off. Now you have the report to make your case to your client.

Social Metrics screenshot

Quickly see how much traffic social
media marketing drives to a website

Raven combines social media metrics with Google Analytics data. Directly from the Twitter Metrics and Facebook Metrics tools, you can find out how much referral traffic your website is receiving from those networks. Head to Raven’s Google Analytics tool for more granular social data related to your website.

Social Metrics screenshot
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