Gauge how people feel
with automatic sentiment
No one has invented a sarcasm detector yet, so you can’t expect perfection. But Raven’s Social Monitor does a darn good job at reporting sentiment automatically, based on the words that people when talking about your brand. “Terrible” = negative. “Wonderful” = positive. You get the idea — and so will your clients.
Keep tabs on RSS feeds
Raven’s Social Monitor crawls and returns a lot of data from around the Internet — but you may also want to monitor a specific source for mentions, such as a news website. Enter RSS feeds. You can ask Social Monitor to keep track of mentions of your brand on a specific RSS feed, such as Mashable.
Pitch potential clients
with advance knowledge
Pro tip alert! A week or so before your meeting with a potential client, set up a Social Monitor search for their brand name or industry terms. (Perhaps even their competitor…?) See if there’s room for improvement. If so, report the results and bring it to your pitch meeting.