Measure campaign success
with metrics that clients value
When it comes to wowing clients with reports, the bottom line is… the bottom line. How has your online marketing work influenced key business goals? Use Raven’s Google Analytics integration to make those connections obvious in your reports.
Report any combination
of website metrics
With Raven’s Report Wizard, you can create a comprehensive Google Analytics report. Combine traffic, engagement and conversion data. Drill down into specific metrics to analyze your strategies. Then report high-level metrics to clients. And because you can manage unlimited campaigns/websites in Raven, that means you can report on unlimited Google Analytics accounts.
Segment your data
for more insights
Filter any existing Google Analytics report with advanced segments for more precise analysis. Or mix and match advanced segments to create custom charts and reports. Either way, you’ll get deeper insight into what’s working best and where there are opportunities.
Store referral link
If you want to monitor the status of key referral links but don’t have a dedicated link building team, Raven can help. Check the option to import referral link data from Google Analytics to Link Manager. It’s automatic up front, and you can edit link records manually later.