Instantly discover which keywords
have low quality scores — and why
If AdWords assigns a quality score of 6 or less to your keyword, chances are that a) it won’t be triggered and b) it won’t perform. Use the AdWords Insights tool to review keyword quality scores. For low scoring keywords, immediately see whether relevance, page quality or page latency is the problem.
to problem pages
Low quality landing pages that affect 5 keywords are a problem. Low quality landing pages than affect 20 keywords are a bigger problem. Decide which pages to fix first based on the number of keywords affected.
Find out where you’re wasting
money — or missing opportunities
You may know which keywords lead to the most impressions and clicks. But do you know which keywords are costing you a lot of money for zero return? Do you know which keywords have low traffic but high conversions? Sort keywords by conversion data to find answers quickly.